Shady Side Academy is a diverse and transformative PK-12 day and boarding school community that challenges students to think expansively, act ethically, and lead responsibly, and seeks an innovative, inspiring school leader to serve as its inaugural Chief Marketing Officer (CMO).
The CMO provides executive leadership for all Shady Side’s external marketing and branding efforts. Reporting directly to the President, the CMO participates on Shady Side’s Executive Leadership Team and develops and executes marketing strategies that articulate broadly the Academy’s unique value and advance student recruitment and retention, fundraising and donor relationships, alumni engagement, and overall brand reputation.
With an eye to the future and an understanding of regional, national, and international educational markets, the CMO will ensure the school’s key messages are reflected in all external marketing communications, publications, and events, strategically highlighting work that promotes Shady Side’s mission and unique identity.
The CMO cultivates outbound awareness and inbound interest through creative digital pathways, effectively connecting with prospective families, alumni, donors and community partners. The CMO creates and implements strategic marketing plans and initiatives for admissions, development, summer programs and the Hillman Center for Performing Arts, including advertising plans, direct mail campaigns, print marketing materials, website marketing content, and social media marketing plans. The CMO manages all projects, agencies, vendors and budgets related to such marketing plans and initiatives. Oversight of all branding, licensing, and merchandising is also a primary responsibility.
The CMO works closely with the Director of Enrollment, Director of Communications, Director of Alumni & Development,, Director of Athletics, Director of Auxiliary Programs and the Executive Director of the Hillman Center for the Performing Arts, overseeing the branding for all broad-reaching external campaigns and initiatives at the Academy. The CMO will embrace and advance Shady Side’s equity and inclusion practice and a culture of mentorship and professional learning. In its search for this leader, the Academy is eager to consider a highly diverse candidate pool.
The CMO will embody the Academy’s Guiding Principles (Honesty, Respect, Responsibility, Kindness, and Safety). The CMO will also be of high character, approachable, collaborative, and dedicated to excellence and integrity in every aspect of the work.
Relevant Leadership Experience
The ideal candidate will demonstrate a track record of: • Success in branding and marketing for leading organizations • Meaningful innovation in support of an organization's mission and strategy • Effective collaboration across a range of organizational divisions and departments • Identification and analysis of key marketing metrics and outcomes • Effective communication with a range of stakeholders and constituencies • Emotional intelligence, political savvy, and a sense of humor • Excellent writing skills in the areas of marketing, advertising, and development
Opportunities & Challenges • Build upon SSA’s already strong brand recognition and visibility • Articulate broadly Shady Side’s unique value and market position • Expand the school’s community outreach and engagement • Drive and increase inquiries for admissions and summer programs; ticket sales for the Hillman Center; and prospects for both annual and capital giving
Other Responsibilities • As appropriate, serves as an advisor • Additional duties as assigned by the President • Extends beyond the job description to support the mission and strategic goals of the School
Requirements • Minimum of at least five years of administrative or executive leadership experience • Bachelor’s degree required; important to be able to demonstrate evidence of ongoing professional development: continuing education, professional certifications, and/or an advanced degree
Salary, Compensation, and Benefits Salary, compensation, and benefits will be highly competitive in Shady Side’s regional independent school market and commensurate with experience. Housing and SSA’s tuition remission program are included as potential additional benefits.
About Shady Side Academy Founded in 1883, Shady Side Academy is a PK-12 independent day and boarding school in Pittsburgh. The Academy’s mission is to challenge students to think expansively, act ethically, and lead responsibly. Four age-specific campuses with extraordinary resources, teachers who actively mentor, a forward-thinking curriculum, a diverse and inclusive community, and a legacy of alumni accomplishments all inspire Shady Side students to high achievement in academics, the arts and athletics, and to meaningful ambitions in life.
Application Deadline All candidates must submit a cover letter, and resume to the Shady Side Academy employment portal. The deadline for submissions is Friday, December 3, 2021.
Shady Side Academy is a nationally respected private school in Pittsburgh for boys and girls in grades pre-kindergarten through 12, with an optional five and seven-day boarding experience in high school.
Three age-specific campuses with extraordinary resources, teachers who actively mentor, a forward-thinking curriculum, a diverse and inclusive community, and a legacy of alumni accomplishments all inspire Shady Side students to high achievement in academics, the arts and athletics, and to meaningful ambitions in life.