The Marketing Communications Strategist is responsible for developing strategic plans to execute brand messaging that inspires prospective audiences to engage with WashU. The strategist creates and/or oversees the development of brand copy and content including, but not limited to, brochures, print, emails, direct mail, website, and social media, and digital advertising. The strategist also works with the Director of Marketing & Communications to oversee the development of creative concepts that identify and utilize smart solutions to marketing problems. In addition, the strategist works with Marketing Communications team members in Admissions & Aid and throughout the undergraduate divisions to enhance Washington Universityâ™s brand awareness and reputation in key markets and drive success of program objectives.
Primary Duties & Responsibilities
Strategic Planning: Develops comprehensive understanding of the Washington Universityâ™s undergraduate strategy, market demographics and psychographics, brand promise, competitive and other environmental issues, and other factors that drive success of undergraduate recruitment, enrollment, and financial assistance support and use that understanding to assist Director in the development of strategic marketing plans.
Writing and Content Development: Leads the development of strategic communication themes based on an understanding of the brand narrative, tone, voice, and messaging. Coordinates the development and execution of messages that center equity, diversity, inclusion and access through appropriate internal and external channels of communication to reflect the mission and vision of the university and admissions and aid. Position researches, interviews, writes, edits, and proofreads.
Creative Development: Coordinate with Director, Marketing Communications team, and Public Affairs to ensure that all marketing and communication efforts are integrated and work collectively in support of programsâ™ brand strategy and program objectives.
Print Production: Oversees print projects from the initial phase of project specifications to the final stages of production and distribution. Coordinates projects with Production Manager and Marketing Communications team, as well as Public Affairs, to understand the scope of the project, formulate print estimates (including bidding), schedule jobs, and the review proofs through final delivery.
Other duties as assigned.
May include minimal travel.
Could include off-campus visits to agencies and production houses.
Will need to be able to travel to on-campus locations for meetings as needed.Â
Ability to work hours needed to meet tight deadlines.
Masterâ™s degree in English, journalism, communications, marketing or related field with five years of editing, copywriting, copy editing experience.
Experience working on integrated marketing campaigns or as part of integrated marketing teams.
Experience in writing for and managing the development of high-end, marketing print materials.
Experience in writing for digital platforms (web sites, blogs, e-newsletters, etc.).
Experience in creating and managing content for financial aid and/or special populations.
Working knowledge of InDesign in order to make simple file edits.
Exceptional strategic, critical thinking, and creative mindset.
Exceptional writing skills.
Strong results orientation, timeliness, and follow through.
Exceptional judgment and discretion dealing with confidential information.
Ability to take university-wide perspective when making recommendations.
Exceptional interpersonal, collaboration, and facilitation skills.
Strong team player and collaborator, yet ability to work independently and proactively to meet and exceed expectations.
Succeed in fast-paced, demanding environment.
Strong attention to detail.
Bachelorâ™s degree in communications, journalism, marketing, business administration, English, or related field.
Three years of progressive responsibility in the area of marketing communications.
$49,000.00 - $83,800.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to an individualâ™s sex, race, color, religion, age, disability status, protected veteran status, national or ethnic origin, gender identity or expression, sexual orientation. Women, minorities, protected veterans and the disabled are strongly encouraged to apply.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.