Business Development Marketing Manager - Proposals/Presentations
Location: Boston, Massachusetts
Internal Number: 35713
Works with consultative sales team and senior leadership to develop proposals, presentations, and other client facing materials for pursuing new business and renewing/expanding existing business. Responsibilities include writing proposals and creating presentations, program managing the Request For Proposal (RFP) process, working with design team to create multiple types of collateral (including video and case studies), and assisting in knowledge management of standard marketing content.
ESSENTIAL DUTIES and RESPONSIBILITIES:
Coordinate RFP responses, including opportunity summary and responsibilities matrix (and timeline) for all deliverables
Provide strategic input for complex proposals, including developing Executive Summary and other materials for client review
Create a wide variety of customized, professional-quality marketing materials for new pursuits and renewal contracts (most commonly written proposals, RFP responses, and graphical presentations)
Use standard boiler plate and interviews of subject matter experts to write custom content for proposals
Advance pursuit content provided by subject matter experts, sectors leads, and others to write custom content for proposals
Work with internal teams and graphic designers to develop marketing concepts and design materials to support specific client outcomes
Support research to aid in business planning and strategy development (e.g. studying prospect's website and annual report to understand culture and enterprise goals)
Assist with maintaining marketing database/content library, including standard marketing collateral and case studies
Develop strong working relationship with subject matter experts throughout the organization (both functional leaders and account management)
Coordinate and assign tasks to co-workers and other subject matter experts involved in a business pursuit
Lead by example and model behaviors consistent with the company's values
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.