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Marketing Staff Assistant – New Media
GENERAL STATEMENT OF DUTIES:  Under general supervision from the Director of Product Marketing, the Marketing Staff Assistant will be responsible for the development, coordination and monitoring of all institutional social media platforms and initiatives.  Oversee the university’s interactions with the public through implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in interactions and planning digital campaigns to build community and brand awareness online. Work in concert with the Web Content Specialist to ensure all digital platforms are representing the mission and values of Fitchburg State University.  In addition, collaborate with marketing strategies to drive inquiries for the undergradua


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