The University of Southern California is one of the world's leading private research universities. Situated in the heart of Los Angeles, USC is home to the College of Letters, Arts and Sciences, and 22 academic schools and units. It is the region's prominent institution for the arts, technology, medicine, and business. USC's University Communications department seeks an interactive marketing manager to manage digital campaigns for University Communications.
The interactive marketing manager is responsible for overseeing the execution of digital campaigns that promote the university's mission. As the department's marketing technologist, the manager should have significant experience utilizing digital applications and web-based software for content management, SEO, email, video, social media, affiliate marketing, and analytics. They should also have significant experience managing email marketing campaigns (preferably with Salesforce) with a propensity for utilizing data to advise strategy and experience working on medium to large scale website redesigns.
Central supervision role for USC's online presence, with particular attention to the redesign of USCâs website, overseeing relationships from affiliations with USC's information technology services, internal partners, and third-party partnerships.Â
Subject matter expert for email/CRM marketing: monitors campaign performance, AB testing, implement strategies for optimization, maintains lists for deliverability, manages the email creative build, develops strategic solutions to grow email marketing engagement.Â
End-to-end digital product management and support for University Communications' portfolio of internal clients that includes oversight of long-term initiatives and annual/semi-annual signature events and campaigns.
Develops and manages scalable digital campaigns that incorporate email, web, SEM, affiliate advertising, and social media (both paid and organic).Â
Assesses and analyzes nascent digital products in the marketplace for possible organizational adoption to accomplish communication objectives.
Administers third-party products (channels and software) currently utilized by University Communications; owns department's adoption roadmap and informs the team of changes that could impact processes.
Manages paid media campaigns for optimization; understands KPIs and standard digital reporting metrics to optimize campaign efficacy and budget ROI.
Research trending digital channels for the department and nurtures new distribution channels online for the university's growing audiences.
Monitors peer institutions' activities, analyzes the university's online performance, drives measurable outcomes and clear recommendations to executive leadership,Â advises and mentors junior team members and campus colleagues about digital marketing best practices.
Performs other duties as assigned.
Bachelor's degree in marketing, communications, or related field is required; an advanced degree is a plus but not required.
Minimum five years of experience in digital marketing, digital product management, or related fields, experience working in higher education or similar large non-profit organization a bonus.
Expertise in implementing data-driven strategies across platforms (ex. Google Analytics, Salesforce) to optimize an audience-centric campaign.
Deep understanding of paid media ecosystem a must, including social media, SEM, creative and audience targeting, and platform campaign optimization.
Experience managing web or digital product redesign or launch.
Strong analytical, project management, and decision-making skills.Â
Excellent verbal, organizational, and technology skills.
Experience working with 3rd Party agencies/partners.
Knowledge of leading CMS platforms such as WordPress a must with familiarity with basic HTML.
Applications will not be considered complete without the following documents attached:
2) Cover Letter
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 5 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and management. Knowledge of the principles, practices, concepts, methodology, and techniques of marketing. Demonstrated verbal and written communication skills. Demonstrated creative and artistic skills.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.