Division/College: University Communications & Marketing
Employee Category: Exempt
Pay Range: $43,000 per year or higher depending on education and experience
Full/Part Time: Full Time
Position Summary: The Marketing Data Analytics Coordinator is an integral part of the Brand Marketing team. This role is responsible for tracking and managing the progress of key workflows and making decisions to drive the successful execution and implementation of brand campaigns. Additionally, the role manages cross-channel marketing efforts and digital marketing campaigns to drive brand awareness, brand storytelling and deeper customer engagement. To be successful, this person will become the expert and take ownership of variables within ad development. This includes (but not limited to) photographic images, headlines, subheads and calls to action. By tracking engagement data associated with these variables and mapping them to seasonal campaign goals, this person will develop ad content well in advance of the in-market run. This will allow the dissemination of data to our partners across campus ensuring alignment in messaging to get the most from our impression spend. This role reports to the Senior Director of Brand Marketing and responsibilities include supporting all aspects of day-to-day digital and brand marketing management, writing marketing creative briefs, taking responsibility for managing the marketing calendar, supporting the development of seasonal marketing plans, and executing and tracking marketing initiatives as directed. All duties require tasks to be performed at a high level of accuracy in a fast-paced and fluid environment.
Minimum Qualifications: High School Diploma or equivalent
3 years experience in media planning, media buying, digital marketing, and digital media.
2 years experience using data, analytics, and research to solve problems.
2 year experience utilizing marketing principles.
Experience analyzing information, identifying problems, defining alternatives and developing recommendations for management/administrators.
Experience with computer software and applications for word processing, email, internet searches, project management and data organization.
Experience specific to higher education using data, analytics, and research to influence marketing strategy.
Strong attention to detail, highly organized, ability to prioritize projects and be flexible in a dynamic business environment.
Excellent communication skills, ability to effectively use verbal and written communication to get the point across.
Excellent interpersonal and relationship building skills.
Proven ability to work under pressure, prioritize work and meet multiple deadlines.
Knowledge of MS Office, Adobe Creative Cloud, Tableau, Wrike, Google Data Studio and Google Analytics.
Experience analyzing digital campaign performance, identify discrepancies, and report findings to the brand marketing team.
Since 1889, the University of Idaho has provided motivated students with a transformative higher education experience that prepares them to solve real-world problems and achieve success in their lives and careers. Beginning with our beautiful residential campus in Moscow, the university’s reach extends throughout Idaho, serving over 12,000 students with educational centers in Coeur d’Alene, Boise and Idaho Falls, a research and extension center in Twin Falls, plus Extension offices in 42 counties. One of the nation’s land-grant research universities, U of I is a noted national leader in student-centered learning and interdisciplinary research that promotes public service. Our work serves businesses and communities, advancing the pursuit of diversity, citizenship and global outreach.