Senior Upstream Marketing Manager - Mako Digital Strategy
Location: Fort Lauderdale, Florida
Internal Number: R454611_2
Who we want
Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do
Not only do Stryker employees get to turn futuristic fantasies into tangible realities, they get to improve people's lives along the way by creating the future of orthopaedic surgery. Team members love that their work with robotics is not only fun, but meaningful.
Gather and collate competitive information to drive insights
Anticipate the needs of customers and patients and create a superior value proposition
Obtain insights by leveraging key opinion leaders
Understand customers and optimizes value proposition
Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing.
Effectively use and interpret qualitative and quantitative research.
Utilize market research and third-party data to identify key industry trends
Collaborate cross-departmentally to lead the new product development (NPDP) process
Understand new product development process and its effect on the business
Build financial business case model to support new product development funding and product return on investment
Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan
Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
Understand the costs of acquiring new customers vs. retaining current customers
Understand how to target customers based off of total market potential and opportunity
Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
Lead the development of sales tools and channel communication.
Understand and predict sales trends in the market
Research key factors, measurements and variables used in forecasting
Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
Develop contingency plans in the event of a supply chain interruption
Create and communicate a value proposition
Develop pricing consistent with the Marketing Strategy and brand positioning
Develop new marketing channels and tools
Define performance criteria used for evaluating business trends and activities
What you need
Bachelor's degree in marketing, business or related discipline required
6+ years of work experience required
3+ years medical device or marketing/sales experience preferred
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
What We Offer
A winning team driven to achieve our mission and deliver remarkable results
Quality products that improve the lives of customers and patients
Ability to discover your strengths, follow your passion and own your own career
Stryker is one of the world's leading medical technology companies and, together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. Stryker is active in over 100 countries around the world.
Together with our customers, we are driven to make healthcare better.
At Stryker, quality is first in everything we do. We are driven to make healthcare better for our customers by
providing innovative products and services that meet regulatory requirements through our effective quality system.
The Company was founded in 1941 by Dr. Homer Stryker and incorporated in 1946 as the Orthopedic Frame Company. In 1964, the Company’s name was changed to Stryker Corporation.
• $13.6 billion in annual sales in 2018; annual revenue has grown for 39 straight years
• 17.1% CAGR (compound annual growth rate) in sales over 39 years
• ~36,000 employees globally in 2018
• 43 manufacturing and research & development locat...ions worldwide
• Included in the Standard & Poor’s 500 Index
• Ranked # 233 on Fortune Magazine’s “FORTUNE 500” list for 2019
• Ranked # 3 on Fortune Magazine’s “World’s Most Admired Companies” list for the “Medical Equipment” industry for 2019
• Ranked # 11 on Fortune Magazine’s “100 Best Companies to Work For” list (U.S.) for 2019
• Spent $862 million on R&D in 2018
• 7,784 patents owned globally in 2018
• Initial public offering of stock was in 1979
• Listed on the New York Stock Exchange under ticker SYK