At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.
What You'll Bring:
BA or BS degree with a minimum of 1-2 years of email marketing experience or prior internship experience
Data manipulation and reporting experience
Subject matter expert on email marketing, email compliance and regulations, and email service provider platform functionality required
Strong background in engagement, re-engagement and retention strategies
Strong analytical skills and competence with quantitative data, particularly those analyses used to drive segmentation, targeting, and personalization
Excellent written and verbal communication skills with internal and external stakeholders are required.
We'd Love to See:
Hands-on experience with CRM platforms (e.g. Iterable, Oracle, Salesforce, Zoho)
Experience in Tableau, HTML coding, AMP Scripting
Impact You'll Make:
Responsible in developing and managing marketing initiatives in the email channel.
Develop, deploy, analyze and improve email marketing programs for multiple brands
Optimize marketing performance through A/B testing, personalization, segmentation, and creative.
Compile and interpret data to allow for real-time marketing responsiveness and agility
Execute campaigns utilizing data filters, SQL queries, data extensions, templates and automations (drips & triggers). Report on campaign performance and monitor campaign issues.
Assists in preparing and maintaining reports, project spreadsheets, presentations, and other documentation.
Assist with HTML coding and/or AMP scripting of the email body content when necessary. Track and analyze all components of email campaigns
Optimize our marketing automation and lead nurturing processes through email, direct mail and our call center.
Help manage a multi-channel CRM strategy
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
During the COVID-19 pandemic, TransUnion has several safety protocols in place to protect associates, customers, and visitors. You may be required to be fully vaccinated against COVID-19 as a condition of employment and/or to participate in certain work-related activities. Exemption is available to qualified candidates as a reasonable accommodation.
TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably and safely represented in the marketplace.
We do this by having an accurate and comprehensive picture of each person.
This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world.
Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve.
We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.