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ASSOCIATE DIRECTOR, PROGRAM MARKETING, Metropolitan College, Administration
The Associate Director for Program Marketing leads a team of marketing managers to proactively manage academic department portfolio relationships and ensure the successful execution of ongoing lead generation and content marketing initiatives. The objective is to strengthen and maintain relationships, increase generation of qualified leads to fill the prospective student pipeline, manage annual marketing budgets set by Executive Director for Marketing and the Deans office, and to uncover new marketing channels. Responsible for providing marketing leadership, coordination and guidance across all of MET beyond just programs with online offerings with implementation of integrated marketing outreach activities. Ensures that all activities complement the BU brand, are delivered on time and p


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