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Lawrence, Massachusetts

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Alexandria, Virginia

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Sr. Director of Digital Marketing
As the strategic leader for the College of Charleston website, plans, develops and directs complex and comprehensive digital marketing initiatives that result in a creative, modern, sophisticated, intuitive and accessible customer-focused user experience across the College of Charleston website and other digital platforms that support the strategic recruitment and retention goals of the university. Leads the development of website strategies, email optimization and digital marketing projects and manages their implementation from concept development to navigation, general functionality, search engine optimization, quality assurance, final execution, and ongoing maintenance. Partners with marketing and IT teams, and uses data and insights into user behavior to ensure the customer journey


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