The Email Marketing Specialist will be responsible for the successful production, management, and deployment of outbound email campaigns, managing contact lists and suggesting segmentation strategies, and providing guidance in email best practices to stakeholders across the company.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
Manage email calendar daily
Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate parties as necessary
Brainstorming and application of logistical email knowledge to marketing campaigns.
Managing list segmentation, direct mail lists, list QA, list cleansing
Deploy, track and report on email campaigns and related follow-up campaigns
Analyze campaigns and recommend best practices, AB testing, new trends in email, etc.
Manage the end-to-end email QA process
Work closely with internal departments in the creation and implementation of email campaigns and projects
Build workflows to automate the email sending process and audience segments
In-depth experience with HUBSPOT, including producing emails, using campaigns, building workflows, setting up forms, and analytics.
A degree in business administration, marketing, or a related field, is preferred.
Skills and Abilities Knowledgeable of the aspects of email marketing including delivery, analysis, legislation, authentication/ reputation systems, and general industry trends and metrics.
Ability to successfully code, QA, and deploy outbound email campaigns at a fast pace
Extensive understanding of email best practices, CAN-SPAM laws
Experience with A/B testing, analysis, and reporting
Experience with dynamically scripted emails
Smartsheets experience preferred
3-5 years experience working in email production
Excellent time-management skills, organization and project management skills
Strong communication skills
Strong copyediting skills
Ability to quickly identify and address operational and process issues
Experience with responsive design for email
1+ years experience with Hubspot.
Normal demands are associated with a deadline-driven office environment.
The noise level is generally quiet to moderate.
Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.
Ability to remain at a desk for extended periods of time.
Ability to communicate and exchange information with others.
Ability to perceive and inspect records in a document management system.
Ability to travel to off-site meetings up to 10%.
Ability to lift, carry, move, or position objects weighing up to 25 pounds.
This position description summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.
Key Position Designation: Certain positions are essential to providing immediate and continuing support for operations or support functions during an emergency or building closure. Employees who hold these positions may be required to work (at their worksite or remotely) when other employees are not required above. Please refer to the General Information section above to determine whether this position is considered a key position.
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