The Financial Planning Association® (FPA®) is the principal membership organization for CERTIFIED FINANCIAL PLANNERTM professionals, educators, financial services professionals, and students who are committed to elevating the profession that transforms lives through the power of financial planning. Through a collaborative effort to provide members with tools and resources for professional education, business support, advocacy, and community, FPA is the indispensable resource in advancing today's CFP® professional. Learn more about FPA at www.financialplanningassociation.org
FPA seeks a Digital Marketing Manager to assist in leading the strategy and implementation of our day-to-day digital marketing activities. The Digital Marketing Manager will be a self-starter with enthusiasm for learning and taking on new challenges, and must possess strong skills across the digital marketing spectrum from email and social media marketing to Google Analytics, SEO, SEM and copywriting.
Primary Duties and Responsibilities
The primary responsibilities of this role are to build and distribute compelling emails, digital ads, and social media strategy that embody the voice of FPA while amplifying awareness, conversions and engagement; monitor performance of these channels, enhancing and troubleshooting as needed; manage the tactical daily marketing calendars; and both track and extract applicable metrics and data-driven insights from within these channels to inform decisions that will maximize marketing efficiencies and outcomes. The Digital Marketing Manager will also investigate and identify promotional opportunities across FPA digital marketing channels and apply these findings to create and execute marketing campaigns that increase awareness of member benefits, programs and events.
In addition, this role will have input in user experience and customer journey improvements, strategic brainstorming, martech stack assessments and recommendations, and other marketing and communication functions as needed. This position will be given the freedom and opportunity to build new skills, take on challenges and explore out-of-the-box ideas that can lead to career growth.
The successful candidate is analytical, a critical thinker and problem-solver, and also an exceptional communicator who enjoys infusing copy with a splash of fun and excitement.
The Digital Marketing Manager will be a member of the Marketing team and will report to the Director, Marketing. Our team culture is lighthearted and personable, we love to share, laugh and celebrate one another while also remaining diligent in our work to transform lives through the power of financial planning.
Working for PFA
FPA’s Central Office is located in Denver, Colorado. While FPA prefers the individual hired for this role work in the Denver area, we are open to the consideration of a fully remote position in order to hire the candidate that is the best fit for our association. Denver-based staff members are currently working remotely due to COVID-19 but we anticipate a gradual safe return to the office in the coming months.
FPA offers eligible employees a comprehensive range of benefits, including medical, dental, vision, life, disability, and accident insurance. Additional benefits include a 401(k) savings plan with strong company match (6%), thirteen (13) paid holidays, twenty (20) days of sick and vacation leave, and paid garage parking if residing in the Denver area.
FPA views diversity as an integral part of our culture and identity and we strive to create an inclusive culture where our differences are seen as a value for the association. We’re committed to building an organization that encourages collaboration and creativity and where people thrive by being themselves and can do their best work as part of our team.
Qualifications and Experience
Bachelor’s degree in marketing, strategic communications or related field
3-5 years of digital marketing and communications experience
Knowledgeable in marketing automation, email marketing, social media marketing, Google Analytics (GA certification or similar training a big plus), SEO, SEM and familiarity with graphic design
Ability to prioritize, manage multiple projects simultaneously and work well in a fast-paced environment
Ability to meld strategic thinking with tactical skills in execution and distribution
Excellent verbal and written communication skills
Organized, detail-oriented, self-motivated and results-driven
Familiarity with project management software and/or the financial services industry a plus
The Financial Planning Association® (FPA®) is the principal membership organization for CERTIFIED FINANCIAL PLANNERTM professionals, educators, financial services professionals and students who are committed to elevating the profession that transforms lives through the power of financial planning. Through a collaborative effort to provide members with tools and resources for professional education, business support, advocacy and community, FPA is the indispensable resource in the advancement of today’s CFP® professional. Learn more about FPA at financialplanningassociation.org.