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Associate Director, Marketing Optimization / Channels
2021 is an exciting year for Novartis as we accelerate our growth in the digital space! The Associate Director, Marketing Optimization / Channels is responsible for implementing upstream strategic marketing optimization capabilities that support Omnichannel Material Approval Process (MAP), enabling modular content in an agile development approach. Key priorities include defining MAP strategy, execution, and encouraging key growth brand(s), to define asset approval & update process inside existing and new commercial structures, templates, and experimentation strategies; with the long-term goal of learn, iterate, and scale to entire US Pharma business! The successful candidate will have expert knowledge of omnichannel marketing, digital distribution cha


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