The Associate Omnichannel Marketing Manager plays an integral role for cross-functional projects owning the process, development, fulfillment, and execution of national programs in support of the Constellation Brands Beer Division brand portfolio.Â Â Key aspects include working across a spectrum of internal clients including Brand, Field Marketing, e-Commerce, Sponsorships, Legal, Procurement and Sales to ensure alignment with and achievement of short- and long-term business goals.Â As a natural collaborator and self-starter, you partner with third party agencies, production vendors and our national base of independent distributors.Â As a strong project manager, you oversee multiple, concurrent programs from inception through execution, ensuring successful delivery against budgets and timelines while maintaining Brand standards. Â
As the retail and consumer landscape is rapidly evolving, this candidate will work closely with National Account Sales partners navigating complex situations to find solutions that drive the most value. The Associate Manager will assist in building brand equity and driving demand at key retailers in the ecommerce and brick & mortar landscape.
Assists with the development and implementation of a full calendar of short- and long-term national retail promotional strategies and tactics to maximize sales opportunities and consumer conversion while building brands at retail.Â This individual will work closely with the Omnichannel Senior Marketing Manager on both the timely coordination of respective programming deliverables and review/approval of the same.Â Monitors and evaluates programming to ensure that objectives and budgets are being met.
Helps manage the creative development and execution of national retail promotions by working with third party agencies and/or vendors on creative development of promotional graphics and assigning the production and allocation of promotional materials to support programming.Â
Develops the national rebate offers across the Beer Division brand portfolio that align with the national retail programming calendar. This individual will oversee several workstreams ranging from creative development to ensuring compliance based on state legalities
Assists with the planning and development of omnichannel, customer-specific retail programming for select Off-premise National Accounts including consumer promotions, social and influencer, in-store awareness, partnerships, sampling and other trial driving mechanisms
Understands the retailer in-store and online landscape and communicates key changes/challenges to internal stakeholders
Assists in the development of programming that drives the digital component of the shopper journey (pre store, in store, or offer delivered) to convert shoppers to buyers in conjunction with the Omnichannel Senior Marketing Manager and sales team.
Assists in developing templates, collecting requests for key programs to meet objectives, and building recommended plans and budgets for alignment with brand and sales teams
Oversee the Omnichannel Convenience Teamâs budget. This includes forecasting, reconciliations, template building, management of team deliverables, and cross functional communication.
Assist in preparing post-program analyses; outlining key learnings and implications to impact and inform future activation
Share and collaborate with team counterparts to identify areas of opportunities to drive team and program efficiencies
Performs additional duties and responsibilities as determined by management.
Â Minimum of 4 years progressive experience in promotional marketing, brand marketing/management, field sales, or agency capacities, working with a CPG organization, is required in order to understand the job function, marketing and sales needs and the three-tier distribution system.
Must have omnichannel marketing experience and knowledge of current digital media trends & emerging platforms.
Experience developing and executing best-in-class omnichannel trade/shopper marketing programs for off-premise retailers in multiple classes of trade (Grocery, Mass Merch, Club, Liquor, Drug, Convenience Store)
Strong financial discipline and ability to manage budgets effectively
Excellent communications skills; articulate, robust writing, speaking, and presentation-building skills, strong interpersonal skills, and solid cross functional skills
Â Works well in a fast-paced, action-oriented team where priorities change, and time frames are critical. Must manage time well and be highly organized in the timely delivery of multiple deliverables across multiple programs. Must be able to work independently and recommend viable solutions to problems and issues. Experience working with agencies to develop consumer-facing, creative digital and analog point of sale / merchandising materials
Strong teamwork skills, working with interdepartmental functions to achieve project completion in a smooth and timely manner
Motivated self-starter and be able to work without daily guidance
Must take the initiative to learn and acquire new skills and abilities and improve upon existing systems and programs.
Ability to work successfully in a fast-paced, high-energy environment
Attention to detail is key
Strong PC skills (Windows, Word, Excel, PowerPoint)
Experience in the beverage alcohol industry
Physical Requirements/Work Environment
Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic beer, wine and spirits brands that consumers love. From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.