Director of Communications and Marketing, College of Communication and Information
The College of Communication and Information (CCI) at the University of Tennessee, Knoxville seeks applications and nominations for a full-time Director of Communications and Marketing to lead and execute the strategic direction, vision, and creative standards for communications and marketing efforts for the college and its schools. The director serves as a key member of the CCI leadership team, provides leadership and direction for all communications and marketing efforts, and is responsible for promoting and advancing the College's image and reputation within the community, the state, the nation, and the world. This position plays a key role toward enhancing the College's ability to achieve long-term strategic goals, including increasing research dollars, recruitment and retention of students, faculty, and staff, alumni and donor relations, and improving national and international rankings. The director reports to the dean, serves as the College's chief communications/marketing officer, and has direct supervisory oversight of at least one staff position, while working directly with school directors, associate/assistant deans, and others in various College units. The individual selected for this position will have an opportunity to propose and implement a comprehensive overhaul of the College's communications and marketing efforts.
Strategic Communications and Marketing Leadership
Develops, formalizes, and executes a holistic, long-term communications and marketing plan for the College and its Schools.
Works directly with school leadership to develop marketing and communication initiatives, ensuring that these efforts not only contribute to the success of each unit, but are also aligned with the strategic vision and distinctive brand of the college.
Collaborates with campus and university-level communication officers and administrators to ensure the college is proactively contributing from a marketing perspective to the university's brand and initiatives.
Develops a robust and data-driven understanding of the college's target audiences and influencers that is relative to the attitudes, opinions, and behaviors that drive levels of positive engagement and revenue impact by core stakeholders.
Identifies and prioritizes strategic communications needs for the college, inclusive of all schools, with focus on strengths and opportunities that should be pursued.
Evolves the college's brand to capture attention, support enrollment, increase donor development, and develop corporate and community partnerships.
Creates marketing and communications programs and initiatives to address short- and long-term opportunities and needs, within specified timelines, and within available college resources.
Conducts ongoing research on higher ed trends to ensure C&M efforts are aligned with industry standards and on par with or ahead of efforts by competitors.
Plans and executes strategy and deliverables for paid marketing campaigns to positively impact student recruitment. Works with professional media buying agencies as needed for market placement and campaigns.
Identifies and pursues paid advertising opportunities as appropriate to advance the perception of the college to specific audiences and improve the college's reputation.
Identifies and executes strategies for target markets to advance undergraduate and graduate student recruitment and enrollment that incorporates all available communications channels, platforms, and media types for holistic execution.
Serves as a liaison between the college and the university's Office of Communications and Marketing, the UT Communications Council, and other key campus communications office to ensure team efforts support UT strategic priorities and follow established guidelines.
Sets and oversees visual brand identity (within UT brand) and messaging for all college and school media across all print and digital platforms to ensure consistent uniformity.
Manages all critical projects and leads or supervises project teams responsible for wide-reaching impact or high-profile assignments.
Develops and implements policies for the college to ensure brand is adhered to across all platforms.
Establishes design theme and tone for the college's website, publications, the college's annual report, and other college and school publications related to recruitment, stewardship, and other major initiatives.
Sets strategy for and supervises media pitching and placement with the goal of increasing external earned media coverage by reputable regional and national media outlets.
Reviews and edits all media releases, feature articles, video scripts, and blog posts for college publications as well as scripts for the dean.
Works in partnership with the UT and College Development offices for alumni on design/production of print and digital media during regular year as well as campaign cycles.
Supervises and advises management of college and school website design, redesign, content, and maintenance.
Sets strategy for video production needs to enhance the digital presence of the college; writes, reviews, and approves all scripts, selects soundbites, and reviews/approves edits for video production.
Facilitates the implementation of creative and project management tools to enhance effectiveness of communications team.
Multi-Platform Writing and Coordination
Provides strategic communication counsel to the dean and writes messaging, speeches, and assists with presentations for the dean as needed.
Writes original material for publication via articles, reports, newsletters, promotional pieces, etc. Selects subject matter based on specific assignment from the CCI dean, CCI school/program directors, and other CCI faculty/staff.
Writes or edits all high-profile content and pieces for style as well as tone and structure.
Confers with the dean, school/program directors, faculty and staff regarding articles, reports, newsletters, promotional pieces, etc.
Designs, writes, edits, creates and produces distinct communication objects for prospective and current students, alumni, donors, and others affiliated with CCI.
Actively manages all Facebook, Twitter, Instagram, and similar existing and developing social media activities for the college and dean.
Analyze social media trends, tracking new technologies and innovations to determine how they can be used to achieve the greatest return for CCI.
Management & Supervision
Provides expert guidance, assigns work, prioritizes projects, establishes deadlines, and provides approval for work quality and accuracy.
Determines and builds appropriate staffing-level and structure needed to accomplish strategic marketing and communication goals of the college.
Hires, trains, evaluates, and mentors team members, including student staff members.
Delegates work assignments and reviews for accuracy and quality.
Makes recommendations regarding hiring and training of team members.
Makes recommendations to college administration regarding future hiring needs for communications-related areas.
Ensures all work done by employees is in alignment with the college's strategies and goals.
Provides supervision and oversight to staff members.
Develops project budgets including personnel, production, vendor/freelance, and equipment costs as needed.
Plans, maintains, and executes the office's budget and requests funds for services and equipment related to college communications projects, including paid advertising/marketing campaigns, necessary office operational software, printing, photography, video and multi-media services, digital cameras, and computer hardware and software purchases.
Oversees estimates and budgets for communications projects funded by the college.
Our primary mission is to move forward the frontiers of human knowledge and enrich and elevate the citizens of the state of Tennessee, the nation, and the world. As the preeminent research-based, land-grant university in the state, UT embodies the spirit of excellence in teaching, research, scholarship, creative activity, outreach, and engagement attained by the nation’s finest public research institutions.