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Digital Marketing & Transformation
Job Purpose: Wealth Management in Banking is critical for Citi's growth in Asia. This role will hold the digital sales volumes goals and digital sales strategy for Citi Private Bank. The person will collaborate with product owners in Citi Private Bank, Consumer Bank, Digital Customer Experience, Data & Analytics, etc. to deliver the digital acquisition strategy, tactics, execution, and optimization of paid and owned campaigns across digital touch-points. This role requires a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. Devel


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