About Northeastern: Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locations-in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant-are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs- in a variety of on-campus and online formats-lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity: Reporting to a Senior Manager (College Success), the Manager is responsible for proposing, collaborating on, reviewing/approving, and tracking various marketing strategies and tactics for colleges, programs and initiatives across Northeastern University's portfolio of graduate and bachelor completion degree programs. All activities must drive and support annual enrollment goals and contribute to the overall success of Northeastern University and its programs.
Responsibilities: Working closely with marketing, recruitment and enrollment strategy partners as well as content and creative teams internally and externally, and college/program representatives, the Manager supports enrollment management efforts in four key areas:
Marketing asset management - development of assets to support an integrated omnichannel approach, to include, but not limited to, messaging frameworks, marketing materials, creative review and approval, USPs, faculty highlights, possible news items, research to highlight, etc.
Enrollment funnel management - closely watch data for the portfolio of colleges/programs, as assigned, to determine opportunities within the student lifecycle, all with a keen eye towards consistent positive movement within the lead and applicant funnel.
College and EM communications - serve as a direct point of contact for colleges as well as serving as the college voice to EM and campus strategic partners. Managers will review requests and determine best course of action (if any) and which EM partners should be involved. Must be able to recognize when escalation to leadership is warranted.
Bi-monthly reporting/Quarterly strategy meetings - utilize tools and tracking mechanisms and collaborate with EM partners to develop quantitative and qualitative reports, offer insights, and participate in conversations with college and EM leadership.
In addition, the Manager provides input on strategies for program portfolios and ensures consistency in branding and graphic identity. The Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes.
The Manager is data-driven in his/her approach to optimization and ensures tracking of information and trends to measure effectiveness of various marketing approaches in meeting enrollment targets. The Manager communicates proactively, diplomatically, and clearly around shared marketing and business objectives and is able to engage effectively with diverse stakeholder audiences, including faculty and administrators.
Qualifications: Bachelor's degree in Marketing, Communications, Business, or related field. 4-6 years of experience in marketing and communications with demonstrated mastery of multiple marketing disciplines. Proven success in development and execution of strategic marketing plans and programs that leverage a range of outbound and inbound strategies as well as a variety of channels. Experience developing and managing against a KPI framework for marketing success. Excellent written and verbal communication skills and ability to work independently and in a team environment.
Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. Strong project management skills and ability to manage stakeholder expectations. Ability to think and act both analytically and strategically. Working knowledge of marketing automation and CRM tools and strategy to achieve goals. Experience working in both Marketo and Salesforce a plus. Experience in higher education a plus.
Salary Grade: 12
Additional Information: Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.