The University of Connecticut is seeking applications for the position of Director of Marketing and Digital Media. This position will work as a member of the Marketing & Fan Engagement unit, overseeing the development, planning and execution of the traditional and digital marketing strategy for all sports and work specifically with select sports that may include football, basketball, or hockey.
The Director of Marketing and Digital Media will be a self-motivated individual with a creative and innovative mentality with a passion for brainstorming and ideation. The candidate will have the ability to be a visionary and forward-thinking, progressive in the areas of digital marketing and fan experience, think strategically and creatively, work independently and as part of a team, lead and motivate others, foster a culture of teamwork and collaboration, and possess highly effective communication and organization skills.
DUTIES AND RESPONSIBILITIES
The selected candidate will oversee the development and execution of both the digital marketing strategy and traditional marketing strategy broadly for all sports, as well as specifically with select sports. The digital marketing strategy will have an emphasis on social media, digital advertising and email marketing to execute revenue generation, ticket sales, fan acquisition/retention and fan engagement campaigns. The selected individual will independently produce digital content necessary for social media, videoboard and digital marketing collateral. The traditional marketing strategy will include the development and execution of the in-game fan experience as well as the marketing and promotional plans to align with the digital strategy.
The Director of Digital Marketing will work in collaboration with multiple internal departments and constituents including Video Services, Sales and Service, Ticket Operations and Communications.
This position will require flexible and irregular hours, including nights, weekends and holidays.
This role will have many responsibilities which include, but not limited to, the following:
Lead and manage the day-to-day delivery of marketing functions
Supervise the work of assigned staff, including assigning and reviewing work, providing guidance, and conducting performance evaluations
Develop and execute strategic marketing and promotional plans or assigned sports that may incorporate grassroots, traditional marketing and digital marketing. Approve director reports' plans for their assigned sports.
Regularly evaluate and assess marketing and promotional activities for all sports, including gameday elements and run-of-show, music, sponsorship fulfillment, etc.
Work independently to create content for social media, videoboard and digital marketing collateral
Coordinate and work closely with department video producers, graphic designers, and communications/social media managers to develop a compelling, creative and strategic social media content plan
Manage the development and implementation of gameday promotional efforts for all UConn intercollegiate sports
Review all gameday run-of-show, scripts and coordinating videoboard elements and serve as show director for assigned sports
Assist in coordinating and executing formal photo and video shoots for the purpose of fulfilling the digital content strategy
Take photos of the team during photo shoots, practices and games
Act as the liaison to various campus and student groups such as the marching band, spirit squad and student activities
Collaborate extensively with Learfield IMG College
Manage and oversee the department's digital and social media efforts
Be actively engaged in department research and data collections activities
Be actively engaged in department branding activities
Bachelors degree in sport administration, marketing or related field
Four to five years of sports marketing or digital sports marketing/communications experience
Proven experience with digital marketing (i.e. social media oversight or content creation)
Proficiency in the use of Adobe Creative Suite
Proven ability to effectively manage, supervise and lead a staff
Experience collaborating with a multi-media marketing partner (such as Learfield IMG College)
Demonstrated knowledge of applicable NCAA regulations
Experience working specifically with an FBS football or DI basketball program
Five years of Division I collegiate athletic marketing experience
Experience with Pac Mail Cheetah Digital email marketing platform
Experience with Click Effects
Experience with Falcon
Experience with SIDEARM
Experience with WordPress and web design
Salary is commensurate with experience
Please apply online at https://hr.uconn.edu/jobs, Staff Positions, Search #495423 to upload a resume, cover letter, and contact information for three (3) professional references.
Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.
This job posting is scheduled to be removed at 11:55 p.m. Eastern time on July 26, 2021.
All employees are subject to adherence to the State Code of Ethics which may be found at http://www.ct.gov/ethics/site/default.asp.
The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University's teaching, research, diversity, and outreach missions, leading to UConn's ranking as one of the nation's top research universities. UConn's faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.
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Internal Number: 495423-2276_1626726889
About University of Connecticut
The University of Connecticut is a national leader among public research universities, with more than 30,000 students seeking answers to critical questions in classrooms, labs, and the community. A culture of innovation drives this pursuit of knowledge throughout the University’s network of campuses. Connecticut’s commitment to higher education helps UConn attract students who thrive in the most competitive environments, as well as globally renowned faculty members. Our school pride is fueled by a history of success that has made us a standout in Division I athletics. UConn fosters a diverse and vibrant culture that meets the needs and seizes the opportunities of a dynamic global society.