IU Studios is the central Marketing and Communications unit at Indiana University, and includes the University Events and Conferences teams. Our insights and technology-driven teams serve as strategic consultants throughout the university, with a central mission to create experiences that lead to a lifelong love for IU.
The IU Office of the Vice President for Communications and Marketing seeks a Marketing Data Analyst. The Marketing Data Analyst will be a forward thinker with an appetite for data accuracy, quality and integrity that can be used for analyses. This position owns the creation of data visualizations and audience segments that tell compelling stories. The analyst crafts reports and visualizations for constituents across the university and delivers insights with supportive data to further IU's strategic initiatives. Reports directly to the Analytics Leader to support these efforts.
Provides experienced analysis of existing data and data structures and satisfies ad-hoc reporting/analysis requests.
Creates reporting specifications for new reports/dashboards/analytical tools and performs testing/validation; ensures integrity, accessibility, and accuracy of reports/dashboards and data structures; reviews and approves user requests for access to reporting data and tools.
Consults with faculty and/or staff to identify new business reporting needs and provides guidance and interpretation of complex environments and data.
Performs experienced analysis to interpret and determine validity and quality of data.
Performs migration and conversion of data as needed in support of analysis efforts.
Researches and stays up-to-date on emerging technologies and tools and makes recommendations for implementation to improve data analysis services and approaches.
Specific department responsibilities:
This role elevates the usage of Datorama, Google Marketing Platform and Microsoft Clarity to drive decision-making across IU's web and digital space.
The analyst serves as the SME for analytics on brand teams and supports these teams to execute digital marketing campaigns including tracking, reporting, optimizations, quality control, and communication of findings and recommendations.
Takes ownership of and solves needs for ad hoc analyses. Ideal candidates will be comfortable working within a matrix organization with discrete brand teams and shared team resources.
Bachelor's degree (preferably in computer science, information science, or a related field.)
Masters degree in Data Analytics, Business Administration, Marketing, MIS, Informatics, or related discipline.
2 years of data analysis, reporting, or related experience.
Combinations of related education and experience may be considered.
Proficient communication skills.
Maintains a high degree of professionalism.
Demonstrated time management and priority setting skills.
Demonstrates a high commitment to quality.
Possesses flexibility to work in a fast paced, dynamic environment.
Seeks to acquire knowledge in area of specialty.
Highly thorough and dependable.
Demonstrates a high level of accuracy, even under pressure.
Knowledge of and experience with Google Tag Manager, Google Analytics, Google Data Studio, Tableau, Microsoft Clarity, CSS
Possess strong technical aptitude.
Ability to quickly troubleshoot & resolve problems and handle multiple priorities critical.
Excellent collaboration and team building skills, including the ability to effectively and succinctly communicate key findings and insights.
Familiarity with R or Python.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page .
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
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About Indiana University Purdue University Indianpolis - IUPUI
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.