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VP, PBM/Payor Marketing
Job DescriptionThe VP, PBM/Payor Marketing reports to the CVS Caremark and CVS Specialty, Chief Marketing Officer, and leads a team of 36 professionals responsible for the development of B2B marketing and content strategies and effectiveness measures for the PBM and its portfolio of solutions. Defines and aligns marketing strategies to balance short-term goals with long-term brand value ensuring greater market visibility and awareness of CVS Healthâ™s differentiated value proposition. You will be the lead architect of the PBMâ™s value story and image, drive the multi-year marketing strategy, lead the content strategy and editorial calendar and timeline, and oversee the go-to-market strategy for product launches and for continuous evolution of our Caremark offerings. A


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