Reporting to the Director of Marketing in Columbia College, the Associate Director of Email Marketing will be an integral member of the Marketing team who supports marketing strategies that inspire and engage alumni through the programs, events and service opportunities available through the Columbia College Alumni Association and that strengthen community connections with Columbia College. This individual will support marketing priorities by developing and managing comprehensive email strategies and campaigns through Salesforce Marketing Cloud, identifying marketing objectives and mapping the user journey, while integrating with other channels. This individual will collaborate closely with fellow Marketing teammates and internal clients on content, design and strategy. Key partners include the College Alumni Relations, Events & Programs, CC Communications, and Fundraising teams.
Work with the Director of Marketing and client partners as the email lead on key initiatives, by developing campaign strategies and implementation plans to manage competing priorities, diverse segments of alumni and overall engagement outcomes. Using data-driven thinking married with customer insights and institutional mission, devise relevant messaging strategies sequencing and frequency, segmentation, personalization and visual design. Optimize email best practices to achieve high impact touchpoints that drive growth metrics, including increasing participation in engagement.
Develop mastery of Salesforce Marketing Cloud platform, helping to maximize the capabilities and offerings utilized to continuously advance email performance.
Review metrics for each campaign, updating dashboards, synthesizing key insights and recommendations to enhance future initiatives. Report on concluded campaigns, presenting results and learnings to key partners to refine work going forward.
Manage project timelines, budget, approval process and final execution, with input and buy-in from appropriate partners.
Support and implement enhancements that improve the marketing efficacy, customer experience and overall brand experience, driving towards enhanced outcomes.
Build a robust test and learn strategy that incorporates segmentation, personalization, a/b testing, trigger messaging, dynamic design, variable content, user journeys and more.
Optimize use of systems, technology and other tools, including Salesforce Marketing Cloud and Litmus, to increase personalization, automation, and data collection of marketing campaigns to analyze macro trends that may shape overall marketing priorities.
Monitor industry trends, technical advancements and additional tools, documenting their possible value to Columbia College Alumni Relations and Communications.
All other duties as assigned or requested.
Bachelorâ€™s degree or its equivalent required.
A minimum of three to five years professional experience in a marketing or communications role with demonstrated experience and expertise in copywriting, email creation and deployment through a CRM, web and graphic design experience.
Experience with the Adobe Creative Suite, including Dreamweaver is required.
**Applications submitted without a resume and cover letter will not be considered**
Familiarity with Columbia College and University, as an alumnus or through other relationship, is a plus.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 516142
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.