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Associate Director - Athletics Marketing and Advertising
Collaborate with athletics marketing, strategic communications, ticket sales, ticket operations and Tiger Scholarship Fund to advertise ticket packages, online form/deposit campaigns and other marketing/sales initiatives. Develop, build, test and optimize highly-segmented email campaigns. Pull, distribute and analyze weekly reports including email open rates, online sales reports and overall database growth. Develop and manage lead generation initiatives, including email clicks and opens, to support marketing and sales campaigns. Execute and analyze marketing and sales automation processes using various software programs such as Salesforce, Ticketmaster/Archtics and Microsoft Excel. Coordinate the placement of digital advertising campaigns and the fulfillment


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