At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Application Review Date
The First Review Date for this job is: 6/18/21
Welcome to IEOR! Here, we invent, analyze and teach tools and approaches for design, analysis, risk management, and decision-making in complex real-world systems like supply chains, energy systems, healthcare systems, and financial systems.
Industrial engineers find the most effective and efficient way to use basic factors of production people, machines, materials, information, and energy to make a product or provide a service.
The new Master of Analytics program in UC Berkeley's IEOR Department (ieor.berkeley.edu) is designed to meet the rapidly rising demand for professionals skilled in analytical methods and tools for data-driven decision making to address complex business challenges across industries ranging from e-commerce to healthcare, from transportation to energy. Learning goals of the one-year graduate program include agile analytics development, technical communication, and project presentation.
The Marketing & Career Specialist (Marketing Specialist 2) will support the launch of the new master's program.
40% Content Creation & Strategy: Plans, develops, and implements marketing plans, strategies and/or events to drive the program's admissions and recruitment goals, including:
Drafts and edits copy, such as email drip campaigns, social media, publications, advertisements, press releases, blogs, news announcements, campus event calendar postings, etc.
Assists in maintaining and updating websites and intranet, in particular daily changes; supports with associated videography, photography, and graphic design needs
Ensures good customer service through providing appropriate information to answer questions and explain basic products and services.
Conducts basic market research and/or sales and generates and uses marketing and/or sales reports.
Creates and maintains marketing files, records, calendars, logs and other related documents.
35% Career Development: Applying career counseling concepts, coaches graduate students and alumni on career pathways and resources:
Advises on professional skills such as resume/cover letter writing, networking, online branding and interview preparation.
Helps students identify their interests, values, skills, and personality type to better understand how these factors relate to career satisfaction and choice.
Provides guidance in researching and connecting to career opportunities.
Coaches on job search strategy, creating action-plans, goal setting and decision making.
10% Event Promotion & Staffing: Manages the promotion of admissions and recruitment events, social media coverage, and registration, including:
Prepare communications materials including event promotion and online registration.
Event material management, which may include printing and production timelines, name tags and signage.
Provides general support and customer service to event attendees, faculty, staff and students.
Liaises with AV/video/ photography vendors.
Independently staff small, non-complex events which may include career chats, workshops, student coffee hours, and team meetings.
Operational and administrative support, and other duties as assigned/needed.
10% Career Programming: Conducts and adapts workshops and programs to meet students' professional needs and interests.
Implements outreach efforts to encourage student engagement in programs and services.
Identify and create opportunities for students to connect with employers and alumni, through events for networking, panels to learn about careers, or other experiential learning opportunities.
* Cultivates a network of industry, campus, and alumni partners to support programming and student recruitment.
5% Professional Development: Add to existing marketing, events, and career development skill set through participation in staff and professional organizations, workshops, conferences, training, and other educational or networking opportunities.
Solid knowledge of marketing principles, concepts, strategies and best practices.
Solid knowledge of institutional products and services.
Knowledge of customer service standards / procedures.
Organizational skills and skills in file creation, maintenance and management.
Written and interpersonal communication skills.
Bachelor's degree in related area and / or equivalent experience / training.
Knowledge of the campus and / or medical center including its achievements, mission, vision, goals, objectives and infrastructure.
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.