A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. Applications without cover letters will not be considered.
Come join an innovative team that is in the process of developing 10 digital data products that will exist on a new data platform that will revolutionize the way scientists collect, organize, archive, and share data of all kinds. We’re searching for an experienced product marketing manager to join our team to take the product marketing services we deliver to the next level.
As an ideal candidate, you have proven marketing experience in the launching of new or reconceived products. You may have played a role as Product Manager, Product Marketing Manager, or Consumer Packaged Goods Analyst in your career. You are comfortable acting as the voice of the customer by understanding their data product needs and the delights they will require for product adoption.
In your role, you will work with product owners, who are managing the creation of ICPSR’s digital products, to generate awareness and adoption of these products while supporting the ICPSR brand.
This position reports to the Director of Membership & Communications and contributes as a member of an exciting and supportive team that thrives on trying new ways to communicate in inclusive and accessible ways in a non-profit-like environment. The team you will join works hard, embraces change, and steps in to support without being asked. Importantly, the team likes to have fun at work.
Identify and develop product messaging that grabs the attention of potential users and sets our products and services apart from others in the market by articulating unique benefits.
Translate complex digital product details into simple, polished, and engaging content specifically crafted to capture the attention of those outside of technical fields.
Understand the overall (macro) and product specific (micro) marketing strategies, and how the products we are working with fit together throughout the research data and science life cycles.
Plan and participate in the launch of go-to-market campaigns which involve several stakeholders, different departments, and multiple organizations.
Obtain insights for our product managers into their customers’ use of current products, decision processes and personas, through research, interviews, surveys and usage data.
Participate in user experience (UX) research as digital products are conceptualized, tested, and launched for a keen understanding of product end-users and the benefits they seek.
Create compelling and relevant product documentation in various forms such as eBooks, whitepapers, PPT decks, case studies, videos, and website copy for distribution across a variety of marketing channels.
Work with internal teams (senior management, graphic design, content writers, product and membership managers) to communicate and execute your vision.
Take part in and lead presentations, meetings, and product training sessions.
Design collection of and analyze product usage data produced internally and from sources such as Google Analytics.
Test and improve messaging and product satisfaction by evaluating projects using relevant KPIs; design user feedback systems to identify improvements in product design at product launch and for the long term.
Bachelor’s degree in business, marketing, or related field; MBA preferred.
Five or more years professional experience directly related to the duties of this position.
Comprehensive understanding of the latest trends in digital marketing and practices; familiarity with a variety of marketing channels and practices.
Experience conceptualizing product marketing plans and executing those plans.
Experience in social media and electronic marketing with working knowledge in building content that drives organic (unpaid) search performance.
A proven track record of successfully managing and building client relationships; exceptional customer service skills.
Ability to self-manage workload against multiple competing priorities and deadlines; strong organizational skills.
Outstanding written and verbal communication skills (emails, Word documents, presentations, web content, etc.), including experience working with technical and non-technical audiences.
Willingness to travel to trade conferences and exhibit on ICPSR’s behalf.
Experience training customers on new products using both synchronous and asynchronous techniques and content.
Knowledge of collection and analysis of customer usage data both internally produced and Google Analytics.
Experience developing and executing a promotional mix (campaign) that may have included advertising, public relations, direct marketing, and in-person outreach.
Portfolio of electronic product (non-technical) documentation where you have developed the documentation or contributed to its development.
Basic knowledge of research data, data curation, and metadata, a plus.
This position is well suited for an individual who is a solution-driven, independent decision-maker, creative, entrepreneurial, thrives on meeting short- and long-term deadlines, enjoys variety, and requires minimal supervision. This position requires thinking and doing as ICPSR operates much like a small, non-profit entity within a university setting.
Institute for Social Research job openings are posted for a minimum of fourteen (14) calendar days. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.
We are currently working remotely due to the ongoing pandemic. This is expected to continue until Fall 2021. When face-to-face work resumes, this position will require being on-site in some capacity at our offices in Ann Arbor. If relocation is required, we will allow for reasonable time and flexibility to make necessary arrangements.
The Institute for Social Research at the University of Michigan strives to employ a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to maintain the excellence of the university, and to ground our research in varied disciplines, perspectives, and ways of knowing and learning.
Benefits at the University of Michigan
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and any eligible family members and plan for a secure future. Benefits include:
Generous time off
A retirement plan that provides two-for-one matching contributions with immediate vesting upon meeting eligibility requirements
Many choices for comprehensive health insurance
Life, dental, and vision insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Access to multiple learning resources
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 200193
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.