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Senior Product Manager, Oncology Marketing -- Patient and Caregiver Marketing
Purpose & Scope: The Senior Product Manager, Patient and Caregiver Marketing for zolbetuximab will be a key member of the brand team. Responsibilities include but are not limited to working with market research to develop deep customer insights, creating health literacy focused disease state, biomarker and/or branded patient education materials, supporting patient knowledge of and adherence to zolbetuximab, building a patient focused website and digital media strategy, evaluating patient relationship marketing approaches, and identifying and implementing critical allied health professional (AHP) tactics tailored for patient education. This person is responsible for flawless execution of promotional tactics working in close collaboration with partners, key AHP tho


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