Working at MIT offers opportunities, an environment, a culture - and benefits - that just aren't found together anywhere else. If you're curious, motivated, want to be part of a unique community, and help shape the future - then take a look at this opportunity.
DIRECTOR OF GROWTH MARKETING , MIT Technology Review (MITTR)-Marketing , to drive audience acquisition strategies across paid and unpaid tactics and play an integral part in broadening the subscriber base and corporate brand as part of a fast-moving, data-driven group. Will be responsible for driving audience growth strategy and managing a motivated growth marketing manager in the quest of ROI-centric paid acquisition and audience development.
Job Requirements REQUIRED : B.A./B.S. in marketing, marketing communications, or related field; at least five years' experience with a website, online marketing agency, audience development agency, or media or publishing organization; thorough understanding of online business models and strategies; proven track record of successfully delivering sustainable growth of new and loyal audiences who deeply engage with content; ability to nurture audiences with cohesive strategies that drive subscription growth and reader engagement consistent with MITTR brand; proficiency with direct response principles and practices; understanding of how social media is evolving for different audience segments, specifically hands-on experience optimizing campaigns in-platform; knowledge of and experience with media buying models (i.e., CAC, CPL, CPC, LTV); experience with audience growth partnerships, affiliates, distribution platforms, and/or other referral-based marketing relationships; strong analytical skills and ability to identify trends and provide action-oriented insights; hands-on experience managing paid media audience acquisition programs; fluency with Google Analytics and similar web reporting tools; and interest in experimenting with new platforms and ability to pivot quickly and implement new processes quickly and accurately. Seek a self-starter and skilled people manager and cross-functional collaborator who wants to bring MITTR's growth to the next level. Job #19714-10
Internal Number: 19714
About Massachusetts Institute of Technology (MIT)
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature