Position Summary: The Director of Marketing, Sponsorships, & Fan Engagement reports to the Deputy Director of Athletics. The Director of Marketing, Sponsorships, & Fan Engagement will create sponsorship packages and develop partnerships with corporations and organizations. This includes identifying potential sponsors, soliciting sponsorships, and the execution of sponsorship agreements. This position is responsible for the execution of marketing efforts and promotions on game day. The position is also responsible for creating content (written, video, and graphic) for MSU Denver Athletics. This includes the pursuit of and development of new strategies for digital and social communication. This position will assist in the creation of new media marketing, digital media advertising, fundraising strategies, promotions and sponsorship development and fulfillment for MSU Denver Athletics. In addition, this position will coordinate and assign workers for game day operations.
Duties and Responsibilities: • Create, develop, sell, and execute corporate sponsorship packages for Roadrunners Athletics. • Execute the fulfillment of all sponsorship contracts, including arena and stadium signage, public address announcements, in-game promotions, logo recognition and all other components incorporated into a game presentation. • Manage event presentation, game experience and sponsorship activation for Roadrunners Athletics, but not limited to, writing scripts and timelines, directing game, creating and managing videoboard content, designing elements as needed, managing game day staff, and building out a complete fan experience in-venue. • Assists in all facets of ticket sales to Roadrunners athletic events, including season ticket sales, renewals, and group sales. • Plan, direct, and execute game production efforts for men’s basketball, women’s basketball, baseball, softball, volleyball, and soccer, including the creation of game scripts, music/band promotions, video, cheer/mascot, and on-court presentations; while overseeing external fan engagement student interns. • Manage intern program for Athletics including scheduling of grassroots initiatives for the marketing department. • Coordinate in-game promotions and execute theme game nights. • Prepare pregame, in-game, and post-game videoboard elements for all home basketball and volleyball games. • Day-to-day management of athletics e-blasts, including newsletters, ticket promotions, week-of emails, etc. • Implement effective marketing of promotions and events via all communication channels and media. • Assist with the coordination and management of scheduling community events and appearances by student-athletes and staff with the goal of building visibility in the community. • Coordinate on-campus activation methods to promote upcoming games and increase exposure. • Work closely with on-campus departments (Student Activities, etc.) to grow the athletics brand and increase school spirit. • Assist with season ticket renewals, group sales, ticket promotions, and community events to promote athletics events. • Assist with account management and stewardship for all donor ticket, season ticket, and group sales accounts. • Demonstrate a thorough knowledge of and adhere to applicable NCAA, Rocky Mountain Athletic Conference, MSU Denver, and departmental rules and regulations. Upon notification of any NCAA violation, report the violation and follow applicable procedures for reporting and investigating a violation with the NCAA. • Perform other duties and responsibilities as required.
Bachelor’s degree in a related field such as journalism, marketing, graphic design, communications or sport’s management
Experience using social media and marketing skills to promote information, a program or event
Experience using Microsoft Office Suite (Word, Excel, Power Point and Outlook)
Must possess organizational skills along with the ability to work under deadlines
Master’s degree in marketing, graphic design, communications or sport’s management
Experience in intercollegiate athletics
Experience using Adobe Suite (Photoshop, Premier, InDesign, etc.).
Additional Salary Information: The salary range is $37,400-$46,800.
The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.
The above salary range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. MSU Denver offers a full benefits package.
Internal Number: E01113
About MSU Denver
Metropolitan State University of Denver is a comprehensive, public four-year institution granting bachelor's degrees through its three colleges (Business, Professional Studies, and Letters, Arts and Sciences) as well as the School of Education and School of Hospitality, Events and Tourism. It offers more than 85 majors, more than 70 minors, and 38 certificate programs, as well as an Individualized Degree Program that gives you a competitive edge in your career. MSU Denver also offers seven Master's Programs.
More than 90,000 graduates call MSU Denver their alma mater. At MSU Denver there over 1,000 employees, and the student-faculty ratio is 18 to 1, and the average class size is 21 students.
MSU Denver has received the federal designation of Hispanic Serving Institution. Approximately half of the students are the first in their family to attend college.
Urban excitement, convenience, diversity, unmatched cultural and recreational opportunities - and with a campus adjacent to downtown Denver, the city is our extended campus. You benefit from relationships with the businesses, organizations and people who drive the city's success.
MSU Denver is a member of NCAA Division II (www....NCAA.com) and competes in the Rocky Mountain Athletic Conference (www.rmacsports.org).
Currently, MSU Denver sponsors 16 sports, providing over 200 student-athletes an opportunity to compete in one of the top programs in NCAA Division II while earning their degree.