Job Summary/Basic Function: Job Summary: Lead marketing efforts for undergraduate and graduate programs within the College of Business (COB) as well as coordinate outreach, development and recruitment initiatives. Would report to the COB dean and the associate director of marketing liaisons for Lamar University.
Duties and Responsibilities:
Create COB branding and messaging position statement through targeted research while in compliance with university overarching strategies.
Brand programs according to university policy throughout the COB.
Coordinate social media platforms presenting a cohesive presence for the university and COB.
Perform the role of college web liaison by updating and maintaining COB web site, providing training and support in the content management system for other users in the college and publishing the dean's blog.
Communicate effectively with the college's subject matter experts to develop content that speaks to appropriate audiences.
Ensure compliance with AACSB requirement on publication of school performance, including student achievement, enrollment and graduation rates.
Together with the university's marketing division, develop templates and procedures to promote COB programs and departments.
Liaise with key external stakeholders of the COB and establish relationships with local and regional organizations that represent feasible potential employers of our graduates.
Together with MBA director, coordinate marketing efforts for traditional and online MBA program (identify critical marketing populations and initiatives).
Work with other entities around campus, including marketing communications, recruitment, development and other college marketing coordinators to coordinate joint activities.
Seek out recruitment opportunities with the directors and chairs of COB programs and departments.
Work with the Office of Alumni Affairs to communicate on a regular basis to alumni and promote MBA products to graduates of the university.
Coordinate and manage orientation programs for those students accepted into the COB
Coordinate COB Commencement activities.
Minimum Qualifications: Minimum Qualifications: Standards: All work must be performed in a manner consistent with the COB mission and its goals and objectives. All work will be performed in accordance with Lamar University Policy.
Required Education: Bachelors degree; preferably in marketing, public relations or communication.
Required Experience: 3-5 years of related job experience.
Knowledge, Skills, Abilities: Strong analytical, written and verbal communication skills. Ability to multitask and prioritize. Experience writing content for various platforms. Be a proven self-starter with capacity to work both independently and collaboratively as part of a multi-talented team of designers, developers, content producers and strategists. Ability to think creatively and outside of the box. Be a team player by providing quality service to all levels of personnel through a collaborative approach to work with a positive attitude. Excellent Microsoft Office and Adobe Creative Suite skills.
Security Sensitive Statement: This position is security-sensitive and thereby subject to the provisions of the Texas Education Code 51.215, which authorizes the employer to obtain criminal history record information.
Lamar University is an affirmative action/equal opportunity employer. It is the policy of Lamar University not to discriminate on the basis of non-relevant criteria including, but not limited to race, color, religion, sex, sexual orientation, gender identity and expression, national origin, age, disability, or veteran status in its educational programs, activities, admissions or employment practices.
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Home to more than 14,000 students, Lamar University is one of the fastest growing universities in Texas and is a member of The Texas State University System. LU offers more than 100 programs of study leading to bachelor’s, master’s and doctoral degrees. The 270-acre campus in Beaumont is about 90 miles east of Houston and about 25 miles west of Louisiana
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