In collaboration with the College of Undergraduate Studies (CUS) Dean of Enrollment, Associate Dean for Marketing and Events, CUS Admissions senior staff, and the University Communications department, the Digital Marketing and Messaging Manager will oversee digital marketing initiatives and specific marketing campaigns in three key areas of our marketing strategy: social engagement via our social networks, mobile engagement, and digital advertising; targeted territory, program, and profile recruitment; third party and lead vendor/search campaign marketing and messaging.
The chosen candidate will also conceptualize, develop, and execute content for our physical and digital campaigns, directly manage our lead and search vendor relationships, create paid search campaigns, and manage student staff/interns.
Colorado Christian University is the premier interdenominational Christian university in Colorado and the Rocky Mountain region, delivering world class education to thousands of students. The fully accredited, nonprofit University is located in Lakewood, Colorado, a suburb of Denver.
Colorado Christian University was founded in 1914. CCU’s motto is--grace and truth. This motto comes from John 1.14: “And the Word became flesh and dwelt among us, and we have seen his glory, the glory as of the only Son from the Father, full of grace and truth.” (ESV)
CCU's mission is Christ-centered higher education transforming students to impact the world with grace and truth.
Colorado Christian University cultivates knowledge and love of God in a Christ-centered community of learners and scholars, with an enduring commitment to the integration of exemplary academics, spiritual formation, and engagement with the world. We envision graduates who think critically and creatively, lead with high ethical and professional standards, embody the character and compassion of Jesus Christ, treasure the gospel, and who thereby are prepared to impact the world in their callings.
CCU embraces an educational model that was present at the foundation of many of the great western and American universities. It is made up of three pillars—competence, character and Christ-centered faith. Secular universities have abandoned two of those pillars. We think this is a major oversight that eventually undermines education. Furthermore, we believe this classical educational model is both life-giving and greatly needed in our time.
A leader in higher education, CCU has been consistently ranked in the top 2 percent of colleges and universities nationwide for its core curriculum by the American Council of Trustees and Alumni. CCU has had ten consecutive years of enrollment growth and has been named one of the five fastest-growing master’s granting universities by The Chronicle of Higher Education.
CCU offers more than 100 degree program options for traditional and adult students through its two colleges--the College of Undergraduate Studies and College of Adult and Graduate Studies. More than 8,000 students attend the University on the main campus, in regional centers throughout Colorado, and online.
What is most appealing about working at CCU?
Faith-friendly: CCU’s culture is unique to higher education. Where else can you pursue academic excellence yet read the Holy Bible, pray with teammates and students at work, and work to impact our culture in support of Christian values?
Convictionally Christian: As a university, we have an enduring commitment to Christ, his kingdom and the truth of God’s Word.
Live out your calling: We are a traditional evangelical university where you can invest your God-given talents and abilities alongside coworkers and teammates, while having a profound influence on students as they deepen their relationship with Jesus Christ.
Equip students for kingdom work: You can be a part of helping students discover their callings and preparing them for positions of significant leadership in the church, business, government, education, and other professions, as a key part of our University's Strategic Priorities.
We're looking for candidates who have:
Bachelor’s degree in Marketing or related field strongly preferred.
Excellent written, verbal, and editing skills, with attention to detail.
Proven experience developing and managing digital marketing/advertising content and campaigns, social media content, and related management tools.
Dedicated work ethic with willingness to complete any given task with excellence.
Organizational skills and ability to work on a variety of projects simultaneously to meet challenging deadlines; research and analytical skills preferred.
Passion for digital marketing, Christian higher education, and Christian maturity is a must.
Proficiency with Microsoft Office products including Word, Outlook, Excel, and PowerPoint.
Ability to interact interdepartmentally using collaboration and professionalism.
Key Job Duties
Contribute to CCU’s mission: Christ-centered higher education transforming students to impact the world with grace and truth. The Digital Marketing and Messaging Manager assists in producing communication to aid in the process of students considering their education at CCU. This communication provides important details about who we are as a University and how we impact each student by leveraging the tools they need to pursue their passion and embody the character and compassion of Jesus Christ.
Collaborate with the Associate Dean for Marketing to develop new campaigns; execute strategic marketing initiatives using digital, social, mobile, and print; develop concepts, content, and build specific marketing campaigns, including writing, editing, and proofing content.
Work collaboratively with the Communication Specialist and University Communications team to align digital content with print materials; review digital and print content and request necessary updates as needed.
Work to communicate changes, create, and manage work orders; proof and approve content; manage final proofing and approvals through senior management team.
Manage and maintain up-to-date marketing collateral content, including copy updates and changes for all direct mail communication flow and letters generated for prospective students and parents.
Own and manage content on all CUS social media channels.
Manage Social Media Ambassadors by creating weekly tasks to help gather, curate, and post content on social media channels. Assign other duties as needed to promote the CUS programs.
Generate, publish, and maintain engaging content through Salesforce and prospective student portals.
Work directly with the Associate Dean for Marketing and Events and Admissions Territory Managers to define and initiate targeted recruitment campaigns for specific territories, majors/programs, and student profiles.
Manage and develop on-air radio content for advertising and annual radio buy via multiple vendors/partners; explore other media channels for promoting undergraduate programs.
Manage branding and advertising through multiple lead vendor relationships ensuring updated content and accurate major/program offerings.
Create and manage mobile messaging utilizing Short Message Service (SMS) and text automation solutions.
Represent CCU while attending trade fairs, student events, and exhibits.
Perform other duties as assigned.
While performing the duties of this job, you may be required to walk, stand, sit, reach with hands and arms, balance, stoop, speak with clarity, and have appropriate vision and hearing capabilities. Tasks will involve extended periods of time at a keyboard or workstation. The employee must occasionally lift and/or move up to 20 pounds. Occasional local travel and irregular hours are possible, including some nights and weekends. Colorado Christian University expects all faculty and staff to become a part of the University community by participating in activities and events that occur on the campus throughout the year, which may occur during evenings and weekends.
What we offer our employees:
We offer competitive compensation and benefits packages to all employees. Our benefit package includes: a tuition waiver program, excellent healthcare, generous paid time off, matching 403(b) retirement plan, and additional organizational paid benefits and voluntary benefit offerings.
Colorado Christian University’s pay philosophy is based on internal and external data for pay equity; along with budgetary considerations for effective stewardship. Pay will be assigned based on relevant experience at a range of $19.23 - $21.63 per hour. We reserve the right to pay an equitable rate that we believe is within our salary structure or that may fit a candidate’s qualifications or experience for the job. A wage range posted is not a guarantee of a specific wage range for a job offer. CCU reserves the right to make pay decisions based on economic and equity considerations to attract the best possible talent. CCU does not determine pay based on sex or any other protected status.
About Colorado Christian University
With a heritage dating back to 1914, Colorado Christian University is committed to offering a complete education that develops students intellectually, professionally, and spiritually. Just a few minutes from downtown Denver, CCU is uniquely positioned to offer students a distinctive variety of educational opportunities and experiences.