Senior Associate Vice President for University Marketing and Communications
Reporting to the Vice President for Strategy and Chief of Staff, the Senior Associate Vice President for University Marketing and Communications is responsible for advancing and managing a broad-based integrated marketing and communications program to promote and uphold the reputation of San José State University and ensure transparency with our various stakeholders. The SAVP serves as lead adviser to the President, vice presidents, and deans of schools and colleges in formulating and implementing effective marketing strategies, messages, and communication vehicles.
Overseeing and coordinating all aspects of marketing and communications, the SAVP will work to assert the transformational impact of San José State University. To this end, the SAVP will work closely with the President, cabinet, and deans in setting overarching strategic priorities and devising marketing, communications, and public relations programs that support university-wide objectives. To this end, the SAVP will conduct a comprehensive review of current marketing, communications, and public affairs efforts and create a centralized and unified department that is strategic, innovative, flexible, and responsive to the university's many constituencies. Lastly, the SAVP will align marketing and communications work currently housed outside the department with the work of central University Marketing and Communications.
Immediate priorities include building an enrollment marketing unit to support the university’s enrollment efforts and expand to fully online options; aligning Athletics marketing and media relations with central marketing and communications; leading a brand study resulting in a refreshed brand identity and accompanying brand pillars; strengthening the public, media relations, and crisis communications unit.
This is a position in the CSU - Management Personnel Plan (MPP), and serves at the pleasure of the President. This position will require adherence to University compliance training such as: Conflict of Interest and Ethics, AB 1825 Sexual Harassment Prevention, Information Security, and Injury and Illness Prevention Program. The person hired for this position may be required to complete an outside employment disclosure statement in accordance with Title V of the California Code of Regulations.
SJSU is an Equal Opportunity Affirmative Action employer. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, gender, gender identity/expression, sexual orientation, genetic information, medical condition, marital status, veteran status, or disability.
It is the policy of SJSU to provide reasonable accommodations for applicants with disabilities who self disclose.
Internal Number: 500414
About San Jose State University
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