A member of firm management directing the firm’s marketing activities.
Is completely responsible for firm’s marketing program; accountable to firm ownership.
Possesses unquestioned knowledge of marketing theory and best current practices.
Is knowledgeable of theoretical and practical developments in the marketing field, and proven understanding of marketing objectives to meet firm-wide goals.
Represents the firm to clients, peer organizations, and business associates.
Makes commitments on behalf of firm with ownership consent.
Directing Others/Direction Received
Reports to company ownership. Responsible for supervision and guidance related to overall objectives, critical issues, new concepts, or policy matters. Consults with owners regarding unusual problems. Will manage activities of marketing coordinators, marketing assistants, and other marketing-related support staff. Manages technical personnel in performance of marketing duties. Manages activities of specialized consultants, such as public relations, advertising, or graphic design firms. Performance evaluated by firm principals.
Typical Duties and Responsibilities
Is able to write and design winning proposals and interviews with limited input from firm ownership.
Manages proposal and presentation preparation activities for marketing and operations staff.
Involves appropriate principals to close and negotiate.
Establishes marketing programs, policies, and procedures to accomplish marketing-related aspects of the corporate mission.
Creates the marketing plan and has major strategic influence on the substance of the plan.
Is responsible for smooth operation of all marketing functions.
Has some involvement with clients and may be involved in presentations.
Plans and schedules marketing support activities to ensure that goals are accomplished, and deadlines are met.
Develops marketing progress reports on marketing program activities and achievements to firm ownership.
Directs training of marketing staff and technical staff on marketing-related issues.
Manages collateral materials development, public relations and advertising programs, corporate identity development and implementation, special events, social media program, and market research activities.
Directs activities of specialized consultants, such as advertising, public relations, or graphic design firms.
Desired requirements: bachelor’s degree in marketing, communications, or technical field; 5 to 10 years of experience, with at least 3 years of experience in design/construction marketing in a position of similar or only slightly lesser responsibilities.
Typical Abilities and Attributes
Has sharp management skills, good-to-excellent writing skills, and outstanding oral communication capability.
Has a professional demeanor that enables the person to interact with the highest levels both inside and outside the firm.
Demonstrates unquestioned competence in marketing theory and practice. Is a policy-maker and influencer.
Has excellent presentation skills.
Committed to continual improvement of the department and personally as a leader. Seeks out and participates in marketing training, or other specialized education annually to keep Howell on the bleeding edge of industry trends.
By example, sets a standard of professional competence.
Learns and demonstrates comprehensive knowledge of firm’s history, practice, clientele, goals, policies, and procedures.
Able to deal with potential conflict situations with a calm and professional demeanor always keeping a win-win outcome focus.
Candidates should exhibit the following characteristics:
Fit is everything to us and the following qualities are important considerations:
Strong initiative, emotional maturity, and a positive outlook.
Reliable in all aspects especially organization, accuracy, and attention to detail.
Solid interpersonal and communication skills. Can work in a team environment.
Servant Leader mindset - support of our clients, our design partners and our employees.
About Howell Construction
Howell Construction is a commercial general contractor serving the Colorado Front Range since 1935. Howell focuses on long-term strategic relationships and collaborative project delivery with clients across the commercial, healthcare, advanced industries, public sector, and corporate interiors markets. We have the resources, systems and technical expertise of a large national construction company, but a flexible, personalized project delivery approach that makes us nimbler and more responsive to clients’ unique requirements than larger organizations.
Howell is a highly collaborative organization that enjoys creating great results while having fun in the process. We are proud to be a relationship-based, family-friendly company. We stand by our core values:
• Love What We Do
• Always Great Performance
• Collaborate at All Levels
• Do the Right Thing
Visit us at www.howelldenver.com.