Advanced Energy Economy (AEE) is a national association of businesses that are making the energy we use secure, clean, and affordable. AEE is the only industry association in the U.S. that represents the full range of advanced energy technologies and services, both grid-scale and distributed. Advanced energy includes energy efficiency, demand response, energy storage, wind, solar, hydro, nuclear, electric vehicles, and more. Engaged at the federal level and more than a dozen states around the country, AEE represents more than 100 companies in the $240 billion U.S. advanced energy industry, which employs 3.2 million U.S. workers.
AEE’s mission is transforming public policy to enable rapid growth of advanced energy businesses. We educate, engage, and advocate at the federal level, in wholesale electricity markets, and more than a dozen states for executive actions, legislation, and regulations that expand the size and value of markets for advanced energy products and services. We also offer business intelligence products and select business development opportunities to help advanced energy companies grow.
AEE is seeking a marketing professional to strengthen and support our marketing strategy. Supported by a marketing associate, the Marketing Director will work with the SVP of Sales and Marketing to define and execute a comprehensive marketing strategy for the full family of AEE organizations and platforms including AEE, Advanced Energy Economy Institute, Advanced Energy Works, Texas Advanced Energy Business Alliance, and PowerSuite. The Marketing Director will also work in close coordination with the communications director to ensure seamless promotion of reports, webinars, and related activities.
Manage AEE’s day-to-day marketing activities
Maintain effective internal communications to ensure that all teammates are kept informed of marketing objectives and activities
Monitor and protect brand and corporate identity
Contribute to developing marketing strategy in line with AEE and affiliated brands and their related activities
Oversee marketing associate to implement strategy
Coordinate marketing campaigns with our corporate sales, fundraising, and communications teams
Develop, create and oversee digital and occasional print marketing campaigns
Manage content on all AEE and affiliated websites and leverage various channels (social media, websites, etc.) for campaigns
Plan and execute promotional/advertising campaigns
Manage Inbound Marketing tools (HubSpot)
Monitor and report on effectiveness of marketing messages and campaigns
Coordinate and manage relationships with external design teams as applicable
Monitor current trends in social media, advertising and other digital marketing avenues to implement best practices and maintain organizational best practices
Bachelor’s degree in undergraduate business or marketing preferred or equivalent work experience
Minimum eight years related B2B marketing experience with demonstrated impact
Highly collaborative with exceptional organizational skills including attention to detail and quality
Ability to prioritize multiple activities and competing deadlines
Desire to expand expertise
Ability to demonstrate initiative, to be a self-starter, and to work in a fast-paced, high-energy, and creative team environment
Creative and willing to think outside the box
Excellent interpersonal skills, willing to provide excellent internal and external customer service, and ability to work productively with remote teams
Experience using marketing automation tools (Hubspot familiarity preferred)
Digital design skills including ability to maintain design standards and apply them across multiple forms of publications (documents, presentations, eblasts, etc.)
Knowledge of the advanced energy sector a plus
Telecommuting is allowed.
Additional Salary Information: Position can be performed remotely
About Advanced Energy Economy (AEE)
ADVANCED ENERGY ECONOMY (AEE) is a national association of business leaders who are making the global energy system more secure, clean, and affordable. Advanced energy encompasses a broad range of products and services that constitute the best available technologies for meeting energy needs today and tomorrow.
Among these are energy efficiency, demand response, energy storage, natural gas electric generation, solar, wind, hydro, nuclear, electric vehicles, biofuels and smart grid. It's all the innovations that make the energy we use more secure, clean, and affordable.