This role is responsible for driving an EMEA-wide content strategy that will deliver the full breadth of BlackRock's investment expertise to our clients in the region. The goal is to transform how our clients consume content and unlock further value from BlackRock's investment expertise. Crucial to this role will be the ability to orchestrate content creation across all BlackRock investment teams and deliver this to marketing channel owners for scaled distribution.
This will require a progressive content marketing mindset in order to engage a time-poor professional investor audience.
Key responsibilities will include:
Form a close partnership with the BlackRock Investment Institute, BlackRock Sustainability Institute, and all iShares and active investment teams
Work with these teams on the curation and creation of content and be their single-entry point into the EMEA Marketing function from a content perspective to ensure effective and scaled distribution
Work with BlackRock's relationship managers to identify and deliver the content needed to create value for specific client types (C-suite, fund buyers, financial advisors, etc.)
Identify and create original content that is absent, but would be of value for our clients
Create a framework for delivering the content assets needed by your channel marketing colleagues to distribute effectively across the EMEA region
Own and maintain an EMEA-wide content calendar to enable effective execution of the content strategy
Continuously look to add further value through content and evolve the content strategy.
Skills and experience required:
Significant experience in working in a content or product role within financial services, or as a financial journalist
Expert in the art of creating engaging, but substantive, short form copy, and understanding of the power of storytelling
Confidence to challenge how things are done to ensure continuous innovation and optimization of the team's strategy
Ability to maintain focus on the daily execution of tasks, in this case macro and investment content creation
Excellent project management skills, including an ability to exert influence and move projects forward in a complex environment
Strong verbal and written communication skills are a must
Desire to excel in a fast-paced environment where deliverables may change as the strategy evolves
Genuine interest and understanding of financial markets and the financial services industry.
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.