Promote Mississippi State University Athletics events and coordinate in-game entertainment.
Essential Duties and Responsibilities
1.Assist the Director of Marketing with the overall marketing and advertising of Mississippi State Athletics. 2.Assist the Director for Marketing with season ticket campaigns as well as the coordination/implementation of promotions and events surrounding revenue sports. 3.Develop and execute fully integrated marketing plans for assigned sports and programs, utilizing conventional, grassroots and digital marketing strategies in advance of the season. 4.Write scripts and direct in-game timing and execution of promotions, video board features, music, public address reads and other elements during the season 5.Responsible for the advertising, collateral coordination, and entertainment/promotions for home Volleyball, Men’s, and Women’s Golf, and with secondary responsibilities with Baseball. 6.Responsible for the student internship program, including recruiting, scheduling and training a team of approximately 50 undergraduate students to accomplish marketing and fan engagement duties. 7.Oversee the scheduling and coordination of National Anthems, special guests, and halftime entertainment for both men’s and women’s home basketball games and other similar special events. 8.Serve as liaison between the student body and the athletic department. 9.Assist in the planning and coordination of Fan Zone for home football games. 10.Coordinate with the Director of Marketing, campus and Starkville community organizations on the planning and execution of special events, including but not limited to: Cowbell Yell, Football Fan Day, summer orientation, Central MS Summer Extravaganza, Homecoming festivities, New South Weekends, Bulldog Bash and Super Bulldog Weekend. 11.Coordinate with the Director on execution of in-game sponsorship elements via Learfield for assigned sports to create fun and engaging in-game atmospheres for fans and student athletes. 12.Assist in the creation and execution of special presentations and recognitions delivered by members of the athletic staff. 13.Design select game day graphics and collateral. 14.Assist in social media directives for marketing accounts. 15.Assist in digital and social media advertising from conception to design to execution, including the execution of weekly marketing emails to promote events. 16.Perform related duties as assigned.
This position will in-part supervise marketing graduate assistant and interns.
Bachelor's degree in Public Relations, Marketing or related field, with one to two years of experience in public relations or marketing.
Internal Number: PARF #502318
About Mississippi State University
Mississippi State University is an equal opportunity institution. Discrimination in university employment, programs, or activities based on race, color, ethnicity, sex, pregnancy, religion, national origin, disability, age, gender identity, sexual orientation, genetic information, status as a U.S. veteran, or any other status protected by applicable law is prohibited. For more information, please contact the Office of Compliance and Integrity.