Are you looking for a high-profile ecommerce and digital marketing role that creates lasting connections to our brands, accelerates digital customer engagement and helps our brands win with consumers retail partners. If so, this is the role for you. ?

We believe strongly in inclusion and diversity. Not only is it the right way to do business, but it also leads to business success – unleashing the enormous potential of the differing knowledge, abilities, experiences and styles of our people, and enhancing our ability to respond to the differing needs of our patients and consumers.

The US Digital Growth Platform department is expanding our agile team to accelerate scaling a digital ecosystem that allows us to connect (CRM, Influencers), convert (DtC, Social Commerce) and co-create (Product Customization) with our consumers in new ways. 

Your role, as the Consumer Experience Marketing Activation Data Scientist, will be responsible for organizing, analyzing and reporting out the consumer led, data driven insights across multiple channels (Direct-to-Consumer, CRM and Influencer).  This role will need to solve for analytical dashboard creation, sharing and iteration for reporting and insight identification.  Preparation and presentation of insights leveraging effective data visualization and succinct communication will provide leadership decision support and briefing. This individual will mine data and bring forth insights to inform team project priorities and consumer value propositions for various experiments. 

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

• Own key metrics that drive the health of our online business, across the customer journey, synthesizing findings and trends into reports, narratives and presentations for leadership and peers
• Create routine reporting deliverables that encompass both Acquisition & Retention-oriented KPIs, that empower cross-functional partners to understand Consumer Experience (CX) business performance, and provides insights & opportunities
• Create ongoing product feedback tracker (customer ideas, issues, new categories)
• Track and route relevant insights and content discovered across social channels for content inclusion, programming, product development
• Identify data analysis pain points, inefficiencies, and develop new tools, models and automated process to optimize and streamline
• Support the digital marketing team in optimizing and budgeting marketing spend across the channel mix to deliver the most efficient ROI, running regular LTV and IRR analysis
• Partner with digital marketing and insights teams to understand current and future analytical requirements, helping to develop new models, enhancing existing analytics infrastructure
• Build new and improved financial models to drive and run regular scenario planning to inform short term marketing investment and longer-term strategic planning decisions

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s Degree
• 2+ years of digital consumer data analytics experience; CPG a plus
• Experience in analytics tools such as Google Analytics, Salesforce Analytics, Segment, Data Studio, Optimizely, HotJar, etc.
• Experience working closely with SEO team/experts to drive actionable insights
• Experience with data mining & machine learning methodology

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Ability to communicate complex data in a simple, actionable way
• Deep knowledge of and expertise in martech tools, CDP/DMP experience preferred
• Experience working with both external / in-house digital product, brand and creative teams for dynamic content optimization
• Experience launching new and/or existing brands to DtC channel; subscription a plus

Characteristics:

• Action Oriented: “Can do” and “Does do” attitude; Ready to jump in and make an immediate impact through agile methods and proactive nature; high energy level and credible experience
• Interpersonal Savvy: Ability to effectively work with and connect with all levels of stakeholders across multiple functions using active listening skills and open mindset to build strong relationships and collaboration
• Curious Learner:  Strong learning agility to stay on top of new skills, trends and best practices to identify opportunity areas and propose initiatives for improved consumer connection and experience.
• Translator: You understand the nuances and complexities of data but act as a simplifier, realizing that data and insights are only powerful if they drive action
• Think Big and Small: Wake up thinking about big bold ideas but only sleep knowing your i’s are dotted and t’s are crossed
• Positive Pioneer. You know there’s a lot of unknown in this space, and you’re okay with that. You embrace the new and explore new spaces with excitement. You have big ideas and can both implement them yourself or inspire others to come along with a positive attitude
• Teacher:  Willingness and ability to educate and upskill internal colleagues on digital ecosystem best practices and their impact to the business

Why GSK?

Our values of Consumer-first, Transparency, Respect and Integrity are at the heart of our company, guiding our decisions and everything we do so that we can deliver for consumers and customers, and make GSK Consumer Healthcare a brilliant place to work.  At GSK, we work to strive for a culture of customer & consumer obsession, a growth mindset, powerhouse execution, agile ways of working along with digital, data and analytics at the core.

Our Health & Wellness portfolio has an extensive global reach. With many brands owning the #1 global rank for their category such as ChapStick®, Emergen-C®, Advil ®, Centrum ®, Caltrate® , Preparation H® and Nexium 24HR®.  In the US, we are now the number 1 leader in the OTC (Over-the-Counter) business.