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Marketing Activation Data Scientist
GSK
The US Digital Growth Platform department is expanding our agile team to accelerate scaling a digital ecosystem that allows us to connect (CRM, Influencers), convert (DtC, Social Commerce) and co-create (Product Customization) with our consumers in new ways. Your role, as the Consumer Experience Marketing Activation Data Scientist, will be responsible for organizing, analyzing and reporting out the consumer led, data driven insights across multiple channels (Direct-to-Consumer, CRM and Influencer). This role will need to solve for analytical dashboard creation, sharing and iteration for reporting and insight identification. Preparation and presentation of insights leveraging effective data visualization and succinct communication will provide leadership decision support and briefing. This individual will mine data and bring forth insights to inform team project priorities and consumer value propositions for various experiments.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
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Are you looking for a high-profile ecommerce and digital marketing role that creates lasting connections to our brands, accelerates digital customer engagement and helps our brands win with consumers retail partners. If so, this is the role for you. ?
We believe strongly in inclusion and diversity. Not only is it the right way to do business, but it also leads to business success – unleashing the enormous potential of the differing knowledge, abilities, experiences and styles of our people, and enhancing our ability to respond to the differing needs of our patients and consumers.
The US Digital Growth Platform department is expanding our agile team to accelerate scaling a digital ecosystem that allows us to connect (CRM, Influencers), convert (DtC, Social Commerce) and co-create (Product Customization) with our consumers in new ways. Your role, as the Consumer Experience Marketing Activation Data Scientist, will be responsible for organizing, analyzing and reporting out the consumer led, data driven insights across multiple channels (Direct-to-Consumer, CRM and Influencer). This role will need to solve for analytical dashboard creation, sharing and iteration for reporting and insight identification. Preparation and presentation of insights leveraging effective data visualization and succinct communication will provide leadership decision support and briefing. This individual will mine data and bring forth insights to inform team project priorities and consumer value propositions for various experiments.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Why you?Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Preferred Qualifications: If you have the following characteristics, it would be a plus:
Characteristics:
Why GSK?
Our values of Consumer-first, Transparency, Respect and Integrity are at the heart of our company, guiding our decisions and everything we do so that we can deliver for consumers and customers, and make GSK Consumer Healthcare a brilliant place to work. At GSK, we work to strive for a culture of customer & consumer obsession, a growth mindset, powerhouse execution, agile ways of working along with digital, data and analytics at the core.
Our Health & Wellness portfolio has an extensive global reach. With many brands owning the #1 global rank for their category such as ChapStick®, Emergen-C®, Advil ®, Centrum ®, Caltrate® , Preparation H® and Nexium 24HR®. In the US, we are now the number 1 leader in the OTC (Over-the-Counter) business. |
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