Position reports to: Direct Report to C.O.O. and VP Marketing
The position will either be hired as a Manager or Coordinator, depending on experience. The position will be responsible for supporting a variety of digital/social and traditional marketing and branding initiatives on behalf of the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Peach Bowl Challenge and The Dodd Trophy. Focus on digital content creation and management will emphasize working with our sales team to create and manage content that can be monetized through sponsor packages.
DUTIES and RESPONSIBILITIES:
Oversee and ensure the success and growth of Peach Bowl, Inc. events (currently the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game and Peach Bowl Challenge) and Dodd Trophy social media accounts across platforms
Manage and create all bowl social media content, with a focus on creating content that is sellable in bowl sponsorship packages
Work directly with VP of Sales and VP of Marketing to ideate, plan, execute and report on social campaigns designed to integrate sponsors with Bowl’s digital channels
Develop social media and creative strategy for Bowl’s digital platforms, experience with livestreaming video a plus
Track, report and provide analytical research and proof of performance reports for senior management
Manage relationships with social media platform partners, stadium partners, and other creative staff
Contact and integrate with partners’ social media teams on activations
Recruit and manage a team of creative volunteers (design, video, community management) to create content for bowl’s major events
Manage the bowl’s digital marketing intern, along with Marketing Staff
Assist Marketing Manager with management and updates of all bowl related web properties
Learn Sidearm, and develop skills for site content and mobile app updates
Email Marketing and Enewsletter Development
Create and manage ticketing emails and fan email communications for all major events
Content creation, management and strategy
HTML email development using third party software
Design and Video
Social media graphics creation
Annual logo database management
Video capture and editing
The Dodd Trophy (Bobby Dodd Coach of the Year Award)
Social Property Management
Marketing department representative on Dodd Trophy team
Travel as required for Dodd Coach of the Year trips
Other project work as assigned by the CEO or COO
Salary Range: $37,500 - $55,000 (depending on experience)
Tasks and Responsibilities:
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.
Interested applicants should submit a cover letter, resume and a list of three business references to firstname.lastname@example.org
Cover letter, resume and references should be sent as an attachment to an email, and should be formatted and presented as a representation of your attention to detail and pride in your work.
Any materials that would support your candidacy are welcome; including examples of social media campaigns involved in, design portfolios, etc. Please provide a link to any materials that you feel support your candidacy.
Application Deadline is March 19, 2021
Required Knowledge/Skills/Job Qualifications:
Knowledge, Skill and Ability
Requires a Bachelor’s Degree with 2-5 years of experience in the field of marketing and social media.
Experience with social media content management and strategy and working with a sales team to integrate social content.
Experience in marketing within an event context.
Proven self-motivated team player with a proven ability to meet and exceed aggressive individual and team goals.
Ability to quickly develop and maintain strong relationships with partners, corporate partners/sponsors and co-workers.
Excellent oral, written and presentation skills.
Proven ability to work remotely when required.
Solutions oriented, problem solving mentality a must.
Must be creative, detail oriented, possess a strong work ethic, willingness to learn and strong desire to succeed.
Willingness to work a demanding schedule as required.
REQUIRED QUALIFICATIONS: A candidate must possess ALL of the following qualifications to be considered for this position. The requirements/qualifications indicated below are essential to the performance of the job description.
A candidate should have 2-5 years of marketing and social media experience in a sports or related organization, and have experience working with a sales organization to monetize social content. A candidate must be goal-driven, solutions-oriented, have strong time management skills, a willingness to work a non-traditional schedule on weekends and around holidays, and a willingness to learn, develop and possess a positive attitude.
A candidate should have proven expertise in building and maintaining strong relationships with corporate partners and co-workers. Excellent oral, written and presentation skills are required.
A candidate should have the ability to learn, use and work with in-house computer programs and new computer programs as needed, including, without limitation, Windows, Word, Excel, PowerPoint, etc. A candidate must also have the ability to understand and manage employees who use desktop publishing and graphic layout programs including Adobe Photoshop, and other Adobe Creative Cloud applications. A candidate must have experience working in Adobe Photoshop, and will be asked to provide samples and pass a skills assessment.
Not required, but preferable is a working knowledge of basic video editing software.
Additional Salary Information: depending on experience
About Peach Bowl, Inc.
Peach Bowl, Inc. is the 501(c)3 organization that owns and operates the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Peach Bowl Challenge charity golf tournament, manages day-to-day operations of The Dodd Trophy, and was the original recruiter and founding sponsor of the new College Football Hall of Fame in Atlanta. PBI was originally founded by the Georgia Lion’s Club in 1967 and hosted its first NCAA-sanctioned Peach Bowl game in Atlanta in 1968.