Chadwick Martin Bailey (CMB) is currently seeking a proactive, innovative, passionate, and highly motivated Director of Marketing. This individual will serve as a critical member of the senior management team, positioning the firm as a leader in the market research industry, and helping to generate business leads through the company’s omnichannel marketing efforts. Applicants should be experienced in managing team members and integrating account-based market efforts across various functional areas. This individual will also combine strong leadership skills with a mastery of marketing tools and platforms to build brand identity, deliver thought leadership, raise awareness, and engage C-Suite and other key decision makers. This position reports to the CEO.
Responsibilities and Expectations
Strategy & Operations
Lead and mentor a high-performing, highly collaborative 4-person marketing team; prioritize, allocate, and manage departmental resources; prioritize and manage marketing budgets to ensure maximum ROI
Develop and further relationships with key internal stakeholders, such as sales, account executives, client services, and other senior leaders, to drive top-of-funnel opportunities and support industry-specific go-to market strategies
Partner closely with the VP of Sales to develop and execute well-integrated account-based marketing strategies and tactics
Create KPIs, evaluates and communicates success, and provides solutions based on results
Adhere to CMB’s defined approaches, processes, best practices, etc.
Content & Communication
Develop high-impact and results-focused marketing strategies, and clearly defined execution plans that drive sales and reinforce the brand, including event marketing, content marketing, and product and service development
Spearhead strategic company initiatives—such as storytelling—and serve as primary strategy advisor to the industry sector leaders and leadership team, including the identification of potential growth & improvement opportunities
Manage external communications and lead PR initiatives; craft messaging and positioning in the market; Oversee digital marketing channels; Ensure that the company has a compelling, cohesive brand identity
Manage development of marketing materials for collateral, reports and proposals, and event communications
Keep a pulse on the future of marketing and market research by attending marketing conferences and educational programs; Partner with internal and external clients to execute engaging and impactful presentations
Bachelor's Degree (MBA preferred) in a related area, such as marketing, communications, and/or public relations
10+ years of marketing experience, preferably within a professional services organization
5+ years’ experience in a supervisory or managerial role with demonstrated ability to lead and inspire a team, and collaborate with senior-level staff
Demonstrated ability to effectively plan and manage budgets
Strong leadership and project development skills
Excellent written and verbal communication skills, and high attention to detail
Excellent time management skills and the ability to prioritize multiple projects simultaneously
Excellent computer knowledge/skills, particularly with WordPress, HubSpot, Salesforce, Adobe Suite and/or video and photo editing tools
Less than 10% travel
- No agency assistance required -
Telecommuting is allowed.
About Chadwick Martin Bailey (CMB)
Chadwick Martin Bailey (CMB) is a full-service custom market research and strategy firm, helping the world’s leading brands engage, innovate, and grow. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives for our clients, including:
• uncovering new markets and identifying high value customer segments
• understanding the core strengths and differentiation opportunities of their brand, and
• identifying and evaluating new products and services
As a Great Place to Work-Certified company and a Top 50 Market Research firm, we’re known for our relentless business decision focus, creativity, deeply consultative approach, and rock-solid execution.