JOB SUMMARY We are looking for a marketing specialist with CRE acumen to join our Americas On Demand marketing team. The Sr. Marketing Specialist will work alongside other marketing team members and the global Centers of Excellence to support thought leadership, proposal content, social media, and internal/external communications. The Sr. Marketing Specialist interfaces directly with leaders to gain insight and knowledge about the client and uses that knowledge to assist in crafting a story aligned to the On Demand product that differentiates CBRE.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Works in collaboration with the broader marketing team.
Leads and documents brand voice and champion copywriting.
Creates digital content.
Assists in the coordination and implementation of marketing strategies and integrates complex research and analysis to support those strategies.
Ensures that milestones are met while coordinating and consolidating content from multiple stakeholders. Contributes directly to content related to the Company's platform.
Innovates and challenges the status quo when possible.
Continually improves pursuit content and contributes to the Knowledge Bank.
Provides quality control for materials that leave the marketing department including proofing, style guide and production management.
Works within a wide variety of templated and non-templated frameworks.
Provides marketing education team members.
Other duties may be assigned.
SUPERVISORY RESPONSIBILITIES No formal supervisory responsibilities in this position. May provide informal assistance such as technical guidance and/or training to coworkers. May coordinate and assign tasks to coworkers within a work unit and/or project.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and EXPERIENCE Bachelor's degree or equivalent from four-year college or university and a minimum of five years of related experience and/or training.
CERTIFICATES and/or LICENSES None.
COMMUNICATION SKILLS Excellent written and verbal communication skills. Strong organizational and analytical skills. Ability to provide efficient, timely, reliable and courteous service to internal clients. Ability to effectively present information.
FINANCIAL KNOWLEDGE Requires basic knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages.
REASONING ABILITY Ability to comprehend, analyze, and interpret documents. Ability to solve problems involving several options in situations. Requires intermediate analytical and quantitative skills.
OTHER SKILLS and/or ABILITIES Ability to work in InDesign, other Adobe Creative Suite Programs and Microsoft Office Suite. Ability to learn web publishing platform.
SCOPE OF RESPONSIBILITY Decisions made with understanding of procedures and company policies to achieve set results and deadlines. Responsible for setting own project deadlines. Errors in judgment may cause short-term impact to coworkers and supervisor
Internal Number: 20028529
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.