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Marketing Specialist
CBRE
JOB SUMMARY Recommends and implements strategies to achieve marketing goals for assigned products and services for one or more areas, product lines, or market segments. Responsible for preparing proposal, presentation, and communication materials, as well as other administrative duties. Coordinates the distribution of internal and external marketing information. ESSENTIAL DUTIES AND RESPONSIBILITIES Creates a wide variety of template, company-sanctioned marketing materials that may include maps, advertisements, demographic reports and executive summary brochures for in-house and client presentations using advanced desktop, graphic, and mapping software. Reviews internal and external collateral materials, proofreads content, ensures appropriate branding and approves materials for final distribution. Prepares presentations and proposals for new business development providing recommendations with a focus on ensuring that all materials meet established standards as to branding and messaging. Assists in the coordination and implementation of marketing strategies and performs research and analysis to support those strategies. Assists local office leadership in preparing various marketing materials as needed on an ad hoc basis. Maintains and updates marketing library of standard company boilerplate proposals, presentations, and other collateral materials. Provides marketing education and training on tools, resources, as well as technical assistance to staff. Provides quality control for mass e-mail broadcasts, ensuring that appropriate branding, content, and formatting are used. Other duties may be assigned. SUPERVISORY RESPONSIBILITIES No formal supervisory responsibilities in this position. May provide informal assistance such as technical guidance, and/or training to coworkers. May coordinate and assign tasks to co-workers within a work unit and/or project. QUALIFICATIONS This position requires hands-on visual and written content development of presentations, proposals, and other marketing communication tools from strategy through execution utilizing Adobe Creative Suite and PowerPoint. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
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