Job Description Morgan McKinley is recruiting for a Marketing Analyst on behalf of a leading technology company based in London on an initial 3 month contract.
Morgan McKinley is recruiting for a Marketing Analyst on behalf of a leading technology company based in London on an initial 3 month contract.
You'll be joining the Marketing Operations team, working to help developers build quality apps/games/web experiences and grow successful businesses on various platforms. Working as a Marketing Analyst you will, under the guidance from the Email lead, work on infrastructure projects for email data support, tools & reporting, support data operations for different initiatives, and work with analytics on impact tracking. You will also partner with multiple stakeholders in marketing and cross functional teams to establish email as a high impact channel globally.
Job responsibilities:
Serve as architect and strategist for the email data operation, managing data solutions for its operation at a global level, across 6 different product areas.
Manage and create new data integrations/tables; assist with troubleshooting, sync failures and issues with processing backlogs.
Lead/participate in system implementation projects (requirements documentation, systems configuration, test execution, issue identification, and resolution).
Work with legal, security, and privacy teams on approvals for new data features and processes.
Lead the tracking and measurement of multi-channel campaigns, working with various stakeholders to set-up implementation, KPI targets, and goals, including the development of reporting dashboards and models.
Provide data analysis and development of insights and recommendations based on performance metrics and learnings to optimize and iterate on-going/future campaigns.
Skill/Experience/Education
Expert in SQL Strong understanding of marketing analytics (implies marketing optimization, attribution, impact tracking, etc.) Data warehousing (Understands how to design tables and database schemas) Data visualization (dashboards, ad hoc visualizations, etc) Statistics in Python/R (Ability to perform and analyze experiments) Ability to understand various types of data metrics across different marketing channels and platforms Strong data analysis skills and experience developing benchmarks and data driven insights
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
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