| Requisition: 202100005S Occupational Category (Staff Positions Only): Technical/Para-Professional Hiring Salary: Monthly-Staff Department: Communications General Requirements: Bachelor's degree in Marketing, Communications or a related field. Three years of experience in marketing and communications, specifically email and social media. Experience with email marketing systems and website management. Ability to write public relations and marketing content. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered. Nature & Purpose of Position/Usual Duties: Creates, manages, and executes digital marketing campaigns using marketing and social media platforms. Primary Responsibilities (Staff Positions Only): Creates, manages, and executes marketing campaigns using email marketing and social media platforms. Develops, monitors, and updates behavior-based marketing messages for a range of University-related marketing, alumni relations, constituent, and development (fundraising) messaging. Serves as gatekeeper and scheduler for outbound messaging. Serves as the expert on University email processes. Works in close partnership with cross-functional teams including marketing and communications director, creative services staff, University stakeholders, University Advancement staff and other colleges. Works with vendors for installation of software and services associated with the email platform, implementation and testing. Oversees data analysis, reporting, and business intelligence. Oversees optimization and A/B testing for continuous improvement. Plans, coordinates, monitors, and evaluates programs to include e-mail marketing, campaign scheduling and records management. Assist Assistant Director of Marketing with managing social media platforms and creating innovative social media campaigns. Analyze social media metrics to improve effectiveness to target audiences. Works to promote social media best practices to the University community through presentations to departments, individuals and divisions. Write and edit content for emails, social media, and websites. Update website content as needed using University's Content Management System. Performs other related duties as assigned. |
