The Office of the Vice Provost for Advances in Learning (VPAL) seeks a creative, enthusiastic, innovative, and highly motivated individual to join the team as Marketing and Communications Manager. Reporting to the Senior Manager, Digital Marketing and Communications of VPAL, the Marketing and Communications Manager manages the design and implementation of communications, messaging, and engagement for institutional brand awareness, including for online courses in the HarvardX and Harvard Online portfolios.

The Marketing and Communications Manager is an integral member of the VPAL marketing team and is responsible for developing and implementing strategies for messaging a diverse portfolio of courses and upholding brand standards across these portfolios. The Marketing and Communications Manager is responsible for both internal and external communications for the organization.

• Manage institutional brand communications and build brand awareness through persuasive messaging campaigns
• Craft brand messaging, ensuring consistent voice and tone across various courses and initiatives
• Draft clear, engaging, and provocative course descriptions and copy; utilize best Search Engine Optimization (SEO) practices for all communications, including websites, emails, social media, advertising, and blog posts
• Collaborate with the marketing team, Project Leads, and Product Managers to develop and implement messaging strategies and tactics to position and promote HarvardX and Harvard Online courses
• Conceptualize and research course imagery to accompany course descriptions and advertising
• Manage the creation of course marketing graphics, working with external graphic designers. Collaborate with the video production team to draft scripts and create course trailers and marketing videos
• Conduct and manage market research for upcoming and current courses to optimize messaging
• Evaluate and report on the effectiveness of marketing plans
• Develop a response process to learner questions and comments through social media, HarvardX, and VPAL email accounts
• Supports and assists other members of the marketing team and organization as needed. Simultaneously manage multiple projects with short deadlines.

Applicants are requested to submit a cover letter with their resume.

Applications for this position will be accepted until January 29th, 2021. Applications received after this date will only be reviewed as necessary.

VPAL Organization

The mission of the Office of the Vice Provost for Advances in Learning (VPAL) is to create and catalyze engaging and scalable learning experiences that make a difference at Harvard and beyond.

VPAL partners with schools and faculty to amplify Harvard's impact worldwide. We deliver online courses on multiple platforms in the spirit of satisfying the widest possible range of student needs and interests. Our courses support both lifelong and professional learning, which compliments many other One Harvard initiatives related to online teaching and learning.

PLEASE NOTE: During the current period of Covid-19 related restrictions, this position may start as a remote position, with the transition to onsite in Cambridge when the office reopens.

We continue to monitor the evolving COVID-19 and the lifting of restrictions. We appreciate your understanding and flexibility with our interview process. We will be conducting interviews virtually for selected candidates until further notice.