With the support of a Marketing and Communications team, The Vice President for Marketing and Communications will create and implement a strategic marketing and communications plan to promote SFCM's brand to a wider audience and expand SFCM's outreach to perspective students in coordination with Admissions. The incumbent works with SFCM leadership on external communication opportunities and defines and executes appropriate strategies to address them. Leads a highly collaborative team of marketing professionals that serves as a hub for coordinating a powerful, inspiring, and consistent brand, supporting the overall vision of the organization. Possesses a passion for music and education, and the skills and experience to effectively communicate the unique qualities of SFCM to current and potential students, alumni, audiences, donors and the general public.
Principal Duties and Responsibilities
Leads Marketing and Communications by creating new avenues for expanding SFCM's communications to prospective students and audiences
Develops strategies for communications and engagement and sets a plan of execution by the Marketing and Communications Team
Support the President, Dean, and other SFCM leadership in preparation for media opportunities and presentations
Collaborates closely with Advancement Department to support fundraising and stewardship campaigns
Collaborates closely with Admissions Department to ensure revenue goals are met
Oversees the Conservatory's branding and messaging standards in all materials, including print collateral and digital design across platforms.
Leads integrated marketing programs and campaigns from strategy to execution, including print and digital advertising, direct mail, web site, email, social media, and paid media
Leads marketing/communications staff and encourages their professional development
Cultivate relationships with SFCM decision-makers, influencers, allied organizations, and emerging partners to achieve common goals
Creates and manages the departmental budget as well as forecasting future-year budgets
Researches, evaluates and oversees vendors
Performs other duties as required
A minimum of 10 years marketing and communications experience with design and management of integrated, strategy-driven marketing campaigns
A minimum of 5 years of experience leading marketing and communications for an educational or performing arts organization
Bachelor's degree required, background in music and/or background in higher education preferred.
Experience with media relations and external affairs; public relations experience (national and local; international a plus)
Demonstrable management experience: ability to motivate and lead others; flexibility and ability to adjust to changing priorities
Has clear understanding of leadership challenges for classical performing arts organizations in the 21st century, with ideas for addressing those challenges
Excellent writing and editing skills, including proofreading and research
Proactive, with excellent communication and problem-solving skills
Enthusiastic and committed attitude; flexible problem solver, and willing to promote change within the organization
Passionate about the future of classical music and the professional development of musicians
High level of organizational ability; ability to inspire teams to set priorities and meet deadlines
How to Apply
We prefer to receive applications through our website. This position will be open until filled,
SFCM's mission is to transform our students: artistically, intellectually, professionally and individually. Through the study of music at the highest level, our students learn to seek achievement in every endeavor, to convert challenges into opportunities, to understand the nature of excellence, and to pursue their dreams with vigor and determination. We believe that inspiring the imagination, cultivating the artist, honing the intellect, and developing the professional are the keys to launching innovative graduates who excel in any field. SFCM is located in the heart of one of the world's most innovative and diverse cities, and is home to a vibrant academic community of students and faculty who achieve excellence in their fields.
SFCM is a fully committed equal employment opportunity institution and welcomes applications from all qualified persons, including those who consider themselves to be of a race, national origin or ancestry that is not fully represented in musical arts programs in the United States. Personnel decisions regarding applicants for employment are made without regard to race, color, religion, marital status, national origin, ancestry, sex, sexual orientation, physical or mental disability, medical condition (including cancer and genetic characteristics), status as a Vietnam-era veteran or special disabled veteran, age, citizenship, or any other consideration made unlawful by federal, state or local laws.