The Marketing Manager will take full responsibly for the execution and on-going maintenance of the Wealth Management firm's Strategic Marketing Plan, working closely with the Managing Partners of the boutique Wealth Management firm. The role will also manage one junior Marketing Assistant.
The Marketing Manager will provide and present monthly Management Reporting at the Management Committee - Marketing and Business Development Management Information Analytics
Work with external agencies on improving the company's website.
Ensure consistent branding is maintained across all internal and external company materials. Manage the digital advertising and marketing campaigns for the firm.
Develop and oversee the firm's social media initiatives and manage and develop the firm's sponsorship campaigns/
Organise and oversee annual client and marketing events and adhere to the yearly event budget.
Work closely with the investment and wealth planning teams to develop thought leadership materials and help to build multi-media content – (text, video and webinars) across multiple marketing channels to targeted audiences (clients/prospects/intermediaries).
Responsibility for planning, copy-writing, design and production of the firm's marketing literature including the Monthly Newsletters and other regular client communications.
Responsibility for creating, editing and releasing press releases and, when appropriate, managing relationship with PR agency
Responsible for the development and reporting of marketing & business development analytics to the management team.
Ensure that marketing initiatives maximise the development of client leads for the business
Work with the management team and finance team to set and manage the annual marketing budget
Already at Marketing Manager level – confidence to lead with the marketing function!
At least 5 years' Marketing experience in working within a marketing team of a financial services / investment management / wealth management organisation.
Bright, articulate and able to react quickly to different situations.
The ability to act independently and run the Marketing Team.
A natural ability to innovate, develop and execute on marketing strategies.
Naturally inquisitive and forever applying best practices whether in this industry or others to the firm's Strategic Marketing Plan.
Excellent design skills with experience using Microsoft and Adobe software.