To conduct product research on market trends and consumer behaviour.
To develop, execute and launch new unsecured credit facilities and loan products offering, include prepare product proposal, work with stakeholders to implement products, conduct user acceptance test (UAT), go-to-market strategy and tracks end-to-end journey of the product life cycle from inception through introduction into the market place.
Responsible to work and manage marketing agencies to develop the marketing collaterals, application forms, sales kits, web banners, landing page, Bank pre and post online page, online assets required for acquisition of Unsecured Credit facilities and Personal Loan products.
To evaluate new and existing consumer unsecurde credit line and personal loans products, to determine their potential and introduce new ideas to improve the products.
Roll out marketing campaigns to increase product stickiiness and usage
To constantly review and ensure that the marketing collaterals are consistent across all channels
To prepare monthly reports on product and campaign performance analysis
Any ad-hoc projects
At least 3 years of product development skills and consumer financial products knowledge (i.e. unsecured product).
Experience in developing marketing strategy such as designing tag-line on webpage, create advertisment posters for product launching.