The Marketing Coordinator will drive sales and market share through market analysis, marketing strategy and community activities. Drives positive public and customer relations activities for the subsidiary. This position serves as the liaison between customers and the subsidiary. The Marketing Coordinator will drive sales and market share through effective strategy development, advertising campaigns, digital marketing, special events and public relations.
Under the general direction of the General Manager of Broadband, serves as the primary point of contact for all marketing and public relations of the subsidiary.
Plans, implements, and reviews promotional campaigns to build brand awareness.
Creates, updates and optimizes all electronic and print marketing collateral.
Ability to produce copywriting, creative and graphic design material.
Develops and executes an integrated online strategy utilizing web and social media channels.
Maintains a reputable community profile to ensure the enhancement of the image of the subsidiary as a contributor to the standard of living of the service area and a good corporate citizen of the community. Communicates and works with customers, and public to protect and enhance the reputation, acceptance and understanding of the subsidiary and its services.
Drives sales efforts by providing market analysis, event planning, presentations, and public relations support.
Works extensively to understand the sales process and customer needs. Make customer sales calls as required.
Monitors, reviews, and reports on marketing activities.
Coordinates activities and communicates with sales, management, accounting, construction, engineering, and technical service groups.
Analyzes ongoing market conditions, competitor activities, and industry best practices.
Identifies and promote the advantages of fiber products and services.
Education and Experience
Marketing related degree or equivalent professional experience required.
2-5 years’ experience in developing and implementing marketing campaigns.
Work experience may be substituted for the education requirement as well as additional education may be substituted for work experience.
Valid Oklahoma Driver’s License.
Language Ability – Ability to speak and write clearly and persuasively in positive or negative situations; listens in order to clearly understand the needs of customers and the subsidiary, strong interpersonal skills, responds well to questions; prepares informative articles, documents, correspondence and media posts using correct grammar.
Reasoning Ability – Understand marketing trends and strategies and how to apply them to work. Look for efficient and effective ways to carry out job functions.
Technical Skills – Proficient use of computer and operating software to create content.
Adaptability – Adapts to changes in the work environment and competing demands; changes method to best fit situation; handles multiple projects simultaneously.
Professionalism - Maintains confidentiality with tact and diplomacy; carries out a variety of tasks with accuracy and attention to detail; refrains from causing or contributing to disruptions in the workplace.
Dependability - Timely and accurately performs essential duties; ensure duties are covered during planned absences.
Initiative - Volunteers readily; undertakes self-development activities; accepts increased responsibilities; asks for and offers help when needed; performs duties and meets needs of department with minimal direct supervision.
Customer Service - Manages difficult or emotional situations; responds promptly to customer needs, responds to requests for service and assistance while following guidelines and policies of the Cooperative and it’s subsidiary; meets commitments.
Lateral Service - Develops and maintains positive relationships, ability to balance work schedules and demands, provide and accept feedback, seek to resolve conflict through communication and collaboration.
Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; uses reason and embraces the opinions of others when developing solutions; works well in group problem solving situations. Problems are usually mildly complex, position requires reasonable competence in this capacity.
Complete job description may be provided upon request.
Applicants needing accommodation of a paper application may contact Kendi Cox, 405-230-1455.
This institution is an Equal Opportunity Employer Minorities/Women/Veterans/Disabled
About Canadian Valley Electric Cooperative. Inc.
Canadian Valley Electric Cooperative is building a team for a transformation in utility operations. We are on the move to support evolving member/customer needs, embrace grid automation, enhanced communications and positioning for significant economic growth in the areas East of Oklahoma City.
Our people are passionate about putting members first and are committed to service excellence in under-served areas. Ideal candidates continually challenge the status quo and raise the level of service through process improvements and technical innovation.
Canadian Valley Electric Cooperative provides metropolitan services and jobs to our rural communities. Our continuing commitment to community and charitable outreach is a testament to our deep investment in the communities we serve.
Canadian Valley Electric Cooperative serves approximately 24,000 meters and 19,000 members in 10 Oklahoma counties. CVEC is consistently in the top 5 lowest cost power providers in Oklahoma. We provide safe, reliable, and affordable energy to our members with conservative financial practices and sound infrastructure investments.