Simpson College is now accepting applications for the position of Marketing and Communication Coordinator for Continuing, Graduate and Online Programs.
This position reports to the Vice President for Marketing and Strategic Communication with a dotted line reporting to the Dean of Continuing, Graduate and Online Programs
Determine best-fit student for Continuing Education, Graduate and Online students
Conduct market analysis for Continuing Education, Graduate and Online programs
Develop and implement a comprehensive marketing and communication strategy for recruitment and retention of all Continuing, Graduate and Online (C&G) programs
Creation and implementation of top-of-funnel marketing and communication flows
Creation and implementation of funnel-stage marketing and communication flows
Local, state, and national outreach to target prospective students and increase enrollment
Develop robust online presence with social media, digital marketing, and issues management
Data analysis and utilization
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
Bachelor’s degree in marketing or communication required.
Six or more years of experience in marketing, communications, and data analytics.
Exceptional oral and written communication skills; demonstrated proficiency in communication effectively, clearly, and concisely.
Demonstrated ability to develop, analyze, and report recruitment strategy metrics, tracking, and measure to formulate insight for identifying trends and to forecast marketing and communication changes. Application of this knowledge to marketing and communication results and trends is required.
Experience and working knowledge of comprehensive marketing strategy development and marketing plan collaboration
Possess and demonstrate the ability to acquire a clear knowledge of the academic environment.
Accuracy, timeliness, and confidentiality.
Strong computer skills include the ability to use Microsoft Office and Adobe Creative products, as well as Slate.
Proficiency with digital and social media tools and platforms.
Excellent interpersonal skills with the ability to develop productive working relationship with diverse individuals and groups.
Sound project management skills and ability to plan and organize multiple projects with established budgets, deliverables and, timelines.
Expertise with a wide range of communications practices and tactics including writing, editing, integrated digital communications, social media, and public relations.
Expertise in AP Style.
Ability to make decisions and develop a strategy based on data, analytics, best practices, and resources.
Ability to lead and work as part of a team.
Master’s degree in Business, Marketing, Communications or related field
At least four years progressive experience marketing and communication in higher or extended education
Ability to manage diverse marketing, communication, and promotional functions
Demonstrated experience and understanding of the nature, dynamics, and issues of extended education.
Experience creating, managing, and allocating budgets across multiple programs and projects
At least five years’ experience utilizing database systems to cultivate leads and nurture prospects
About Simpson College
Founded in 1860, Simpson College is a four-year, comprehensive private college of the liberal arts and sciences affiliated with the United Methodist Church. Located just south of Des Moines, the capital of Iowa, Simpson’s picturesque 85-acre campus in Indianola is home to about 1,400 full-time undergraduate students with an additional 400 non-traditional students at two campuses in the Des Moines metro area.