Reporting to the Dean, the Chief Marketing and Communications Officer sets strategy and directs execution for marketing, public relations, and communications goals for all programs and departments of Columbia Business School. The Chief Marketing and Communications Officer oversees the areas of Marketing, Communications and Public Relations, and is responsible for all internal and external communications for the School, including digital technology and social media as appropriate.
The candidate has responsibility for the School's branding strategy and has oversight on implementing that brand identity throughout the School including on the website, print media, marketing collateral, and all communications to internal and external stakeholders. The Chief Marketing and Communications Officer will manage a team of officers of administration.
The Chief Marketing and Communications Officer will plan and direct a coordinated communications, public relations and marketing strategy in support of Columbia Business School priorities: bridging academic theory and real-world practice; providing a world-class education that supports a lifetime career of business leadership and entrepreneurial thinking; and supporting the School's community of students, faculty, staff and alumni.
Working with the dean and School senior staff, the Chief Marketing and Communications Officer will drive efforts to continue to distinguish and enhance the brand of the institution through all communications to the public, and manage media, print and web communications; direct information through media organizations and constituencies of the School.
The Chief Marketing and Communications Officer will work closely with the Vice Dean of Research to create a strategy for faculty research promotion to ensure that both internal and external stakeholders are aware of faculty impact beyond what is taught in the classroom. This strategy must include the website, media outreach, School-sponsored conferences and events, marketing materials, internal magazines and postings, and social media.
The Chief Marketing and Communications Officer will maintain the social media presence for the dean in LinkedIn, Instagram, Twitter, and on the School's website.
The Chief Marketing and Communications Officer will be responsible for the implementation of the School's new website, ensuring that stakeholder needs are addressed and deadlines are met.
The Chief Marketing and Communications Officer will have direct responsibility for marketing and communications for the MBA, Executive MBA and Executive Education programs and will oversee communications for other School centers, programs and departments. Measure the performance of all activities and campaigns, assess them against goals, and adjust tactics when necessary to achieve goals. Provide ongoing reporting, develop actionable insights, test and learn new approaches. Conduct thorough analyses on marketing ROI and successfully develop cost effective solutions.
The Chief Marketing and Communications Officer will develop strategy to increase visibility and frequency of positive media interaction of faculty, the dean and alumni of the School. Promote the School's reputation and influence among peer business schools, prospective students and their families, alumni, and the media
The Chief Marketing and Communications Officer will work with the Vice Dean for External Relations and Development and the Executive Director of Alumni and Corporate Relations to provide guidance on and support for communications to alumni and corporate partners.
The Chief Marketing and Communications Officer will manage the dean's communications internally and externally. S/he must capture the dean's voice in communications internally and externally for events including commencements, orientations, welcome and update emails to faculty, staff, students, alumni, and Board members.
The Chief Marketing and Communications Officer will work with the Executive Director of Public Relations and oversee tactical aspects of the School's PR program, including third-party rankings, collaborations with business media, outreach metrics and branded merchandise.
The Chief Marketing and Communications Officer will advise the dean's Senior Staff in matters of internal and crisis communications with students, faculty and staff and be the liaison with the University on a coordinated message
S/he will evaluate and prioritize the print and publication program of the School as well as hold an advisory role with the CBS Publishing imprint.
Bachelor's degree required. Advanced degree strongly preferred. Minimum of 8-10 years' experience in progressively responsible roles in marketing and/or communications required, including at least four years in marketing.
Must have demonstrated excellent written, oral, interpersonal communication, organizational and follow-through skills. Writing and editing experience necessary, as well as managerial experience in supervising projects and/or directing the activities of communications and marketing staffs. Must have the ability to lead and work in a high volume, high demand, and highly collaborative, supportive, team oriented office. Must be organized, creative, enterprising, persuasive, and tactful. Must demonstrate flexibility and the ability to perform well under stress. Must possess understanding of the job at the strategic as well as tactical levels. Must be able to work well with people at all levels of the organization. Some evening and weekend hours required.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 508795
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.