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The Online Master of Public Health (MPH) program in the Department of Health Services has an outstanding opportunity for a Marketing and Student Recruitment Specialist to support student recruitment and marketing with an emphasis on expanding student enrollment. This position supports the annual planning processes for student recruitment and marketing, corresponds and meets with prospective applicants, organizes special events in support of recruitment, and represents the program at recruitment events. Success in this position requires being an independent driver of ideas and creative thought partner who will take the initiative in marketing and recruitment efforts for the program, under the guidance of the Marketing and Student Recruitment Manager.
This position reports to the Marketing and Student Recruitment Manager. This position will also work closely and collaborate with the Online MPH Program Director and Associate Program Director, the Program Manager and staff team, the Department Chair’s office, the School of Public Health communications team, and the marketing team of UW Continuum College (UWC2).
Targeted student recruitment is crucial as our Online MPH program capacity is increasing significantly. It is expected that this position will be a vital contributor to positioning our program within the ever-expanding online degree environment, and in strengthening our national and international standing and reputation.
The Department of Health Services is housed in the School of Public Health, and is a dynamic academic and research department with the mission of working with partners in public health and health care to prepare leaders, design solutions, and conduct innovative research that is translated into practice and policy. The Department is steadfast in its efforts to improve and promote the health of all populations, and staff contribute daily and directly to the work of faculty, students, researchers and other staff, providing support and expertise to the Department's common cause.
Student Recruitment •Independently seek out new venues for reaching potential students and develop relationships with key stakeholders •Develop and strengthen existing relationships and pipelines •Develop and manage annual recruitment plan to promote the program locally, regionally and nationally, drawing upon prior experience and creativity •Respond to inquiries, enter and track data, and report on conversions •Collaborate with teams and programs across campus in support of recruitment and retention •Plan and staff student recruitment activities •Represent program at public events, career fairs, recruiting events, conferences •Coordinate individual and group visits from prospective students •Energize and help coordinate faculty, alumni and student involvement in recruitment efforts (internal and external) •Support other department staff in conducting activities at both on-campus (including annual prospective student visit days) and off-site locations
Marketing / Program Promotion •Draft and maintain content for program website; work with Health Services marketing staff to maximize the potential for program website as a marketing tool •Create and update promotional materials – presentations/webinars, displays, flyers, phone scripts, etc. •Promote the program via news stories and photos on social media; collaborate with department and SPH colleagues regarding best practices •Meet proactively with faculty and staff to obtain information and leads on content creation, prioritizing communications of student projects, awards and presentations; generate student testimonials and profiles •Generate and help elevate content for placement in publications to external audiences, such as the American Public Health Association, newsletters of local health care organizations, etc. •Ensure appropriate use of UW branding, SPH logo, and communications and style guides •Represent program at monthly School of Public Health Communications Forum and Student Services Staff meetings •Build relationships and act as liaison with health care and public health professional associations and organizations locally, regionally and nationally, as well as other relevant units on campus
Other •Conduct annual alumni update survey and maintain up-to-date database of alumni contact and employment information •Participate in planning and staffing of alumni events and relations •Participate in annual tracking and reporting of program statistics, trend information, etc., for student recruitment, admissions, and other public relations and program needs •Coordinate and/or support staffing of other program/department/school-wide student events, as appropriate •Maintain photo-management system, maintaining organized photo files and log, media release forms, etc.' •Other related duties as assigned
As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position, click here.
Required Qualifications: •Bachelor's Degree in communications, marketing, business, English, education, or related field •Three years of experience in student recruitment and/or program promotion, including proactive participation in the development and implementation of marketing and/or communications strategies and materials, with an eye towards building diversity. •Demonstrated knowledge of the importance of and commitment to increasing the number of diverse student applicants, with emphasis on underrepresented minorities •Experience supporting social media efforts •Experience with web-based conferencing/meeting technologies •Superior organizational skills and ability to juggle multiple projects while ensuring deadlines are met •Strong interpersonal communication and collaboration skills, with an ability to work professionally, productively, and collegially with a broad range of individuals, from prospective and current students to faculty, leaders on campus, and professionals in the public health practice and health services research fields •Excellent writing and editing skills •Strong public presentation skills •Strong eye for detail and high standards of accuracy •Proficiency with the MS Office Suite (Word, Excel, Power Point, using an Access database) •Proficiency with Adobe Creative Suite •Proficiency with basic photo editing and graphic design
Equivalent education/experience will substitute for all minimum qualifications except where there are legal requirements such as license/certification/registration.
Desired Qualifications: •Professional or academic experience in field of public health •Experience working with online degrees, preferably within a marketing, student recruitment and/or student services capacity •Video editing experience
This position requires off-site travel, including regular overnight and out-of-state travel, to recruitment events. This position must be able to work flexible hours as necessary due to work demands.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
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