| The Senior Manager of Global Digital Marketing will be a key member of the Dockers digital team, leading digital marketing efforts globally for the Dockers brand. This individual will focus on demand generation activities that bring targeted consumers to our sites and will work closely with the broader Digital and Brand marketing teams to bring the best expression of Dockers to life across digital channels. With a broad purview across paid and owned media and across all geographies, in a small, growth-centric organization, this job is ideal for an analytical, strategic and collaborative individual who is excited to drive decision making that will step change our digital business.
About the Job: - Lead a global digital marketing team with purview across paid and owned media channels
- Allocate ad spend (a seven-digital advertising budget) across digital channels in key geographies, analyzing and modifying on an ongoing basis to optimize spend
- Improve return on advertising spend through optimization of marketing activities within key channels
- Optimize digital marketing budget to maximize cost per acquisition (CPA) and efficiently scale new customers
- Leverage first- and third-party data to drive personalized and relevant marketing approaches
- Oversee site marketing / SEO and email strategy
- Work closely with our Brand marketing team to ensure that the Dockers brand expression comes to life in our overarching digital marketing strategy
- Work closely with 3rd parties to execute the paid marketing strategy and for consultation on both the paid and owned media strategies
- Stay on top of new trends and test new channels for viability
We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot: - 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.
- Five hours of paid volunteer time per month with nonprofit organizations
- Product discount of 40% off regular-price merchandise
Our policy is to provide equal opportunity to all persons without regard to race, color, creed, religion, national origin, citizenship, sex, age, sexual orientation, gender identity or gender expression, marital status, Vietnam era/disabled veteran status, physical or mental disability, or other protected classes prohibited by applicable law. Company policy prohibits harassment of applicants or employees on the basis of any protected classes. We have established a continuing Affirmative Action Program to assure equal employment opportunity in all its policy decisions affecting recruitment, selection, assignment, promotion, training, and all other terms and conditions of employment.
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